Augmented and virtual reality for Singapore brands, built by our own developers in Kuala Lumpur
Singapore AR and VR Company: Custom Augmented and Virtual Reality Builds for Brands
Instamedia designs and builds AR and VR for Singapore launches, store openings, exhibitions and festive campaigns: WebAR games that open on guests' own phones, gesture and body-tracking AR on a big screen, and VR built into a custom viewer. Our own developers make the 3D assets, the software and the structure, and connect the experience to your lead capture and reporting. Prices are in SGD, all in, and no GST is charged.
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Brands We Have Worked With
Our AR work has already run in Singapore: Hennessy's Year of the Snake WebAR game was played by 5,680 people across Malaysia and Singapore. Our Singapore projects also include the Leica 100 quiz at the opening of Leica's Singapore flagship store. See our projects.
AR or VR
AR or VR: Which One Does Your Singapore Event Need?
Augmented reality adds digital objects to the real world through a camera. Virtual reality replaces the world with a fully digital one, seen through a headset or a viewer.
AR works for crowds: guests use their own phones, or a big screen reads their hands and body, so many people can play and share at once. VR takes one guest at a time into a fully branded world, which suits store openings and launches where you want a longer, more personal moment. Many campaigns use both. Browser-based AR runs on IMX Engine™, our interactive platform, and fully custom installations are built from scratch by the same team on IMX Bespoke™, our custom development service.
Formats
Four AR and VR Formats We Build
Each format comes from a real Instamedia project, with the numbers the brand saw where we have them.
AR: WebAR on the Guest’s Phone
Guests scan a QR code and the experience opens in the phone's browser, with no app to install. Hennessy's Year of the Snake running game reached 5,680 players across Malaysia and Singapore and captured opt-in visitor details for the brand's CRM. See the Hennessy game.
AR: Gesture-Controlled Displays
Guests use hand gestures, read by motion sensors, to reveal a product in 3D. For Nike Unreal Studio by JD Sports, gestures rolled away clusters of spheres to unveil designer Masyadi Mansoor's apparel in 360 degrees, inside a custom-built structure. 2,673 people in 4 days. See the Nike display.
AR: Body-Tracking Games
A camera reads the player's movements, so arms and hands become the controller, with no wearables. At the launch of Tiger's Soju flavoured lager, players sliced flying fruit with their bare hands, with scoring and prize triggers built in. 100 percent merch redemption. See the Tiger Soju game.
VR: Viewfinders and Headsets
For Tommy Hilfiger's store opening at The Gardens Mall, Kuala Lumpur, we built a VR headset into a binocular-style metal viewer on a steel pedestal, styled to the brand's nautical set. We build VR in Unity, so it can also run on standard headsets when the brief calls for it. See the store opening.
Built in-house
Custom Builds and Integrations, Made by Our Own Team
We build our own software and our own structures rather than reselling someone else's product. That is why the same team can take an AR or VR idea from the brief to a working installation.
Built by Our Own Developers
Our in-house developers write the game logic, the 3D runtime and the branded screens. The Nike display and the Tiger Soju game both run on Unity-based software we built for them.
3D Assets Made In-House
Products, mascots and worlds are modelled by our team from your artwork, like the garments modelled from the Nike designer's drawings, or Hennessy's snake, bottle and lanterns.
Complex Integrations Handled
Opt-in forms, data capture, scoring, leaderboards and prize triggers are built into the experience, and the data can feed your CRM workflow and reporting dashboards.
Hardware Wired In
Motion sensors, tracking cameras, screens and VR headsets are integrated and tested in our Kuala Lumpur studio before anything travels to Singapore.
Our Own Structures
We design and build the booth, display or viewer the experience lives in, like Nike's structure with its opening door and Tommy Hilfiger's viewfinder on a steel pedestal.
Reporting You Can Use
The IMX Engine™ dashboard tracks plays, dwell time, shares, scans, leads and conversions, so the campaign report has real numbers in it.
Prices
How Much Does AR or VR Cost in Singapore?
Two ways in: a standard AR or VR build restyled to your brand, or a fully custom build from a fresh brief. Prices are in SGD and all in for in-venue builds. No GST is charged.
A ready-made AR format, such as a WebAR game or effect, or a VR experience, restyled to your brand on our IMX Engine™ platform.
- Branded to your campaign
- Runs at your event or online, with no app for guests
- Plays, leads and conversions tracked on the IMX Engine™ dashboard
- Typically 2 to 4 weeks from the brief
Gesture displays, VR viewfinders, custom structures and one-off builds like Nike Unreal Studio, scoped to your brief.
- 3D assets, UI and sound built from scratch
- A custom physical structure or viewer when the brief needs one
- Integrations with your lead capture and reporting
- Lead time 2 to 6 weeks, planned with you from the brief
All in: for in-venue builds, the price includes delivery from Kuala Lumpur, cross-border transport, permits and carnet, and our own crew on site. WebAR campaigns that run across several locations or markets, like Hennessy's in Malaysia and Singapore, are quoted on the brief. Planning in Malaysia instead? See AR and VR in Malaysia.
Proof
AR and VR Instamedia Has Built and Run
Every photo below comes from a real Instamedia project. Each card says where it ran.
A Temple-Run-style running game for the Year of the Snake, played in the phone browser, with opt-in data capture. 5,680 players across 2 locations.
A 360-degree AR reveal of designer apparel, controlled by hand gestures, in a custom-built structure. 2,673 people in 4 days.
A VR headset built into a binocular-style viewer for the store opening at The Gardens Mall, Kuala Lumpur.
A 3D AR fruit-slicing game played with bare hands at the flavoured lager launch, with scoring and prize triggers. 100 percent merch redemption.
Also built by our team: a browser-based AR mascot for Munchy's that guests place, resize and photograph. Read how we built it.
Where it works
Where AR and VR Work Best in Singapore
Product Launches
AR as the centre of the launch, either as a product reveal like Nike Unreal Studio or as a game with a prize at the end like Tiger Soju.
Store Openings and Retail
A VR viewfinder or a gesture display that gives shoppers a reason to stop, like Tommy Hilfiger's store opening.
Exhibitions and Conferences
A stop-and-play AR station that draws delegates to your booth at Marina Bay Sands, Suntec, Sands Expo or Singapore EXPO. See event technology in Singapore.
Festive and Regional Campaigns
WebAR needs no hardware, so one build can run across outlets and markets at once. Hennessy's ran in Malaysia and Singapore for Chinese New Year.
Brand Activations
AR or VR as one part of a bigger activation with booths, games and screens. See our brand activation agency in Singapore.
Projection and Touch Walls
When the whole room should react, not one screen. See interactive walls and projection mapping in Singapore.
How it works
How an AR or VR Project for Singapore Works
WhatsApp us the campaign, date, venue and audience. A sentence is enough to start.
We recommend AR, VR or a mix, and send a real number in SGD, usually within one working day.
Our developers build the 3D assets, software, integrations and structure, then test everything in our Kuala Lumpur studio.
Our crew brings the build to your Singapore venue with the permits and carnet, sets it up and runs it. WebAR goes live on our hosting.
Plays, dwell time, shares, scans and leads from the dashboard, ready for your campaign report.
Ready to plan? WhatsApp +60 12-661 6973 or use the form below.