JD Sport Pickleball Sensor Challenge

OPENING SERVE:

PICKLEBALL SENSOR CHALLENGE

For JD Sports’ Inter-Uni Pickleball Tournament, Instamedia crafted a custom sensor-powered pickleball game to let visitors experience the same competitive spirit of the main tournaments. Using real pickleball equipment, visitors must hit the targets as fast as they can within the time limit to rack up their score, fighting to get to the top of the leaderboard. The fast paced and exhilarating engagement attracted the attention of visitors, drawing crowds who cheered on participants which turned the booth into a focal point of the event.

Pressure Sensor

LED Feedback System

Real-Time Scoreboard

250

Interactions

100+

Digital Shares

SCOREBOARD

People Experienced

250 Average Playtime

90s

Overall Satisfaction

10/10

MATCH HIGHLIGHTS

PHYSICAL EQUIPMENT

THE PADDLE AND BALL

Where play begins

Physical Interaction

User Immersion

HARDWARE & SENSOR

THE TARGET

Where impact happens

Programmable Sensors

LED Cue Lights

Durable and Responsive

SOFTWARE INTEGRATION

THE DIGITAL SCOREBOARD

Where data comes alive

Real-Time Scoring

Leaderboard

Session Logging

OUR GAME PLAN

DEVELOPMENT

Behind the Net

As the sponsor of the Inter-Uni Pickleball Tournament, JD Sport was looking for an interactive experience that seamlessly combined their brand with the sport. We delivered a custom-made experience with three interactive targets, a score display, and leaderboard, all designed for immersion and optimized to fit the space.

EXECUTION

Pre-Game Huddle

We turned a solid concept into reality by building the activation from scratch, programming LEDs and targets, fabricating the setup, and designing a score display that reflected JD Sports’ brand identity. The entire process was handled in-house, ensuring quality through hands-on testing and refinement.

INTERACTION

Ready, Set, Paddle!

Visitors jumped at the chance to play the game for themselves, grabbing a real pickleball paddle to hit flashing, fast-changing targets. A live leaderboard sparked friendly competition and built buzz around the activation, with many eager to take a turn themselves.