Built in our Kuala Lumpur studio, run by our own crew
Launching Gimmick Malaysia: Interactive Reveals and Games for Your Launch
The moment that opens your launch, and the activity that keeps guests there after the speeches. VIP signings on glass, AR and locker reveals, hologram ambassadors and launch games, all built in-house and run on the day by our own crew.
WhatsApp Us Your Launch Date See Our LaunchesWhat it is
What Is a Launching Gimmick?
A launching gimmick is the moment that officially opens a product launch, store opening or corporate event, such as a VIP signing or a reveal, so the room has something to watch and the cameras have something to film. The best ones do two jobs.
A short, filmable moment for the guest of honour: a signature that plays on the big screen, a product that appears in AR, or a hologram ambassador who greets the room.
The same setup keeps running for guests and shoppers after the speeches, with prints, videos, scores and leads you can count.
Looking for ideas first? Read our product launch gimmick ideas from real events.
What we build
Launching Gimmicks We Build and Run
Four kinds of launch moment, each from a real Instamedia project.
Signature on Glass
Replace the ribbon with a signature. Guests write on an illuminated glass panel while a camera records them, and the clip plays on the big screen and goes home by QR code. Coway ran it for its refrigerator launch roadshow, with 407 videos over 4 days, and Maybank Group Awards Night recorded 396 videos in 6 hours. See the Coway launch.
AR and Locker Reveals
Let the product appear on cue. For Nike Unreal Studio by JD Sports, a motion-triggered AR display unveiled designer apparel in 360 degrees inside a custom structure with an opening door, for 2,673 people over 4 days. For the New Balance 1000 drop, a quiz unlocked a real locker with the shoe lit inside. See the Nike reveal or the locker reveal.
Hologram Ambassadors
A 3D hologram that appears to float in mid-air, with no headset or glasses. Our Holobox can show an AI avatar of your spokesperson or brand ambassador who greets guests at the launch and answers questions in real time. See AI avatars and holograms.
Launch Games
Make the new product something people play. At the Tiger Soju launch, guests sliced fruit with their bare hands in a body-tracking AR game, with 100 percent merch redemption. Victoria's Secret launched VSX with a sensor-paddle pickleball game that 1,951 people played over 7 days. See the Tiger launch.
More launches
Launches and Openings We Have Delivered
Car launch · Leapmotor C10
1,091 printsGuests sat in the car over an LED floor for a top-down photo, and 96% downloaded it. See the car launch.
Phone launch · Samsung Galaxy Z
2,292 printsThree folded Galaxy Z Fold phones were the cameras, across 6 malls over 25 days. See the roadshow.
Store launch · 3CE Pink Space
916 printsAn AI booth turned each shopper into a space-themed portrait, and 92% downloaded it. See the store launch.
Product launch · Coway
407 videosThe Unveil Glass Booth ran for 4 days at Pavilion Bukit Jalil. See the roadshow.
Activewear launch · Victoria's Secret VSX
1,951 playersA pickleball game played with a sensor paddle at Suria KLCC over 7 days. See the launch.
Gesture AR reveal · Nike × JD Sports
2,673 peopleA 360-degree AR reveal of designer apparel over 4 days. See the reveal.
Occasions
Launches We Cover
Product Launches
A reveal or a game built around the product, so guests try it instead of hearing about it.
Store and Grand Openings
A VIP signing on glass for the ceremony, then a booth or game for shoppers who walk in after.
Car and Gadget Launches
Put guests inside the product or make it the camera, like Leapmotor and Samsung.
Sneaker and Fashion Drops
Locker reveals, AR garment reveals and photo booths that show the outfit.
Corporate Launches and Award Nights
A stage moment the whole room can watch, like the glass signatures replayed on screen at Maybank Group Awards Night.
Mall Launch Roadshows
Multi-day and multi-mall launches with one crew and one report, like Coway and Samsung.
Packages and prices
How Much Does a Launching Gimmick Cost in Malaysia?
Three ways in, with what is included. Every quote is built on your brief.
Instabox from RM3,500, the enclosed Instabooth 2.0 from RM5,800 a day, and the Unveil Glass Booth for VIP signings from RM8,000.
- Branded to your launch
- Instant prints, videos and QR download
- On-site operator and technical support
- Report on captures, downloads and shares
Branded games from our library from RM6,300, and AR or VR experiences from RM8,000.
- The game set in your product's world
- Leads and scores sent to your CRM
- Live leaderboard on the big screen
- Report on plays, completions and leads
Built for one launch under IMX Bespoke™: hologram ambassadors, AR product reveals, fabricated reveal structures and projection mapping.
- Designed around your product
- AI, AR and hardware integrated
- Lead time 2 to 6 weeks
Launching in Singapore? There it is often called a launch mechanism. We build it in Kuala Lumpur and run it in Singapore with our own crew, quoted in SGD, all in, from S$1,200 for an Instabox and from S$9,400 for bespoke builds. See brand activations in Singapore.
Why Instamedia
Why Brands Launch With Instamedia
Built In-House
Booths, reveals, games and the software behind them are made by our own team in Kuala Lumpur, so the gimmick fits your product instead of a rental catalogue.
13+ Years of Activations
More than 6,000 activations since 2012, including 1,625 in the last three years.
Numbers You Can Report
Prints, videos, downloads, plays and leads, counted live and sent in a report afterwards.
One Team, Brief to Launch Day
The people who build your gimmick are the people who set it up and run it on the day.
Fast When It Matters
Software features such as overlays, AI styles and game skins are ready in 48 to 72 hours. Built structures take 2 to 6 weeks.
Malaysia and Singapore
One studio in Kuala Lumpur, launches across Malaysia and in Singapore, with Singapore prices quoted all in.
"They are not just 'a' photobooth, but a very professional one-stop solution company. Their expertise and quality are priceless."
Norman LimCountry Manager, Haier"Setup was completed on time, and the two service staff present were incredibly helpful."
Kinsley LaiMarketing Lead, JD Sports"Very dedicated team that works tirelessly to deliver great engagement and customer experiences."
Pria DharsniActivation Executive, Leapmotor"Exceeded our expectations."
Iman AtiraStarhill GalleryClients
Brands We Have Launched With
Also Samsung, Coway, Leapmotor, 3CE, Victoria's Secret, Tiger and Charlotte Tilbury. See the work in our projects.
How it works
How a Launch Works With Us
WhatsApp us the product, launch date, venue and guest count. A sentence is enough to start.
We come back with a recommended gimmick and a real number, usually within one working day.
Software features in 48 to 72 hours, custom reveals and built structures in 2 to 6 weeks.
Our crew delivers, sets up and tests everything before doors open, then runs the gimmick for the whole event.
Cloud gallery within 24 hours and a performance report with the numbers from the day.
Want to see more before you brief us? Browse our projects or WhatsApp 012-661 6973.