Coway Refrigerator Roadshow: Illuminated Unveil Glass Booth at Pavilion Bukit Jalil

Instamedia built the Unveil Glass Booth on its IN:FRAME™ platform and set it up beside the Coway refrigerator display at Pavilion Bukit Jalil. Shoppers picked up a fluorescent marker and wrote, signed or doodled directly onto an illuminated glass panel, and the booth's camera captured that drawing as a short branded video. A QR code on screen let each guest download their clip to their phone immediately, so the whole interaction from doodle to downloaded video took only a few minutes.

Shoppers stopped at the glass panel beside Coway's refrigerator display, picked up a marker and doodled or signed their name under the fluorescent light, then watched the booth turn that drawing into a short video. Because the touchscreen UI and video overlays were built around Coway's new refrigerator line rather than a generic frame, every clip guests downloaded and shared carried the campaign's own look.

The roadshow produced 407 branded videos across the four days it ran at Pavilion Bukit Jalil, with activity sustained through both daytime and evening shopping rushes. Peak engagement fell between 11:00 AM and 12:00 PM each day, which Instamedia tracked to keep the crew and glass panel ready for the busiest stretch of mall traffic.

A product launch roadshow is a multi-day activation that brings a new product to shoppers across one or several venues, rather than confining the launch to a single event date. Coway used this format for its new refrigerator line at Pavilion Bukit Jalil, running the Unveil Glass Booth for four consecutive days so different waves of mall visitors could try the activation and take home a branded video.

A roadshow lets a brand reach shoppers over several days instead of a single evening, which matters for a mall audience that turns over hour by hour rather than arriving all at once. Coway's four day run at Pavilion Bukit Jalil meant the Unveil Glass Booth caught weekday and weekend footfall alike, producing 407 videos rather than the total a one off event would typically generate.

Yes, an interactive activation like the Unveil Glass Booth fits naturally into a roadshow because it gives shoppers a hands on reason to stop at the display rather than walk past it. At Pavilion Bukit Jalil, the glass canvas let guests doodle and sign under fluorescent light while the booth turned each interaction into a branded video, tying the product demonstration directly to something guests could keep and share.

It depends on the brief: Coway's roadshow ran for four days at Pavilion Bukit Jalil, while other launches run longer or move between multiple venues. Instamedia scopes crew, equipment and setup around the number of days and locations a brand needs, so the best next step is to share the venues and dates in a proposal request.

Yes, Instamedia runs roadshows and other interactive brand activations across Malaysia and Singapore, building the booth hardware and software in-house and sending a dedicated crew to manage every stop from setup to teardown. Share the venues, the dates and the product you're launching, and Instamedia can put together a proposal scoped to the number of stops and days your roadshow needs.