At Pavilion Bukit Jalil, Instamedia powered an interactive brand activation for the Coway Refrigerator roadshow. Utilizing the IN:FRAME™ Unveil Glass Booth, shoppers drew and interacted directly on illuminated glass surfaces, producing 407 high-resolution branded video clips with instant mobile QR sharing across a 4-day campaign.
Shoppers write, sign, and doodle directly on illuminated transparent glass using fluorescent markers for dynamic video replay.
Recorded 407 unique interactive video sessions across 4 days, sustaining steady mall shopper traffic throughout.
Allows guests to scan an on-screen QR code immediately to download high-resolution video files directly to mobile devices.
Bespoke digital video overlays and touchscreen UI tailored to the sleek aesthetic of Coway's new refrigerator line.
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