A Photo Booth Custom-Developed for Samsung Galaxy Z Fold, Toured Across 6 Malls

Instead of a standalone camera, three folded Samsung Galaxy Z Fold phones stood in as the camera at each mall stop. Each phone captured the guest from a different angle at the same moment, and Instamedia's software combined the three shots into the final print. The setup ran the same way at all 6 malls across the 25-day tour, from Mid Valley Southkey JB to Queensbay Mall Penang.

The Samsung Galaxy Z Pop Up tour produced 2,292 prints from 1,419 capture sessions across its 25-day run. The activation operated roughly 12 hours a day at each of the 6 malls, with its busiest stretch falling on the weekend of July 25 to 26. The gap between prints and sessions reflects guests who chose more than one print from a single capture.

The tour visited 6 malls over 25 days: Mid Valley Southkey JB, IOI City Mall Putrajaya, 1 Utama, Suria KLCC, Sunway Velocity and Queensbay Mall Penang. Every stop ran the same custom-developed software on three folded Galaxy Z Fold phones, so the three-angle capture stayed consistent from Johor Bahru to Penang.

It is photo booth software built specifically for one client or event, rather than an off-the-shelf setup. The Samsung Galaxy Z Pop Up tour is an example: Instamedia wrote the software to run on three folded Galaxy Z Fold phones, using the phones themselves as the camera and capturing three angles of every guest. That approach only works when the software is built around the exact hardware a client wants to use.

Yes, if the software is built for it. On the Samsung Galaxy Z Pop Up tour, Instamedia developed photo booth software that ran entirely on three folded Galaxy Z Fold phones, with no separate camera or kiosk screen involved. The phones captured the images, processed them and sent them to print, which only works when the software is written specifically for that hardware rather than adapted from a generic booth setup.

A three-angle capture setup uses more than one camera, positioned to shoot the same guest from different angles at once, then combines the shots into a single output. On the Galaxy Z Pop Up tour, that meant three folded Galaxy Z Fold phones per booth, each one the camera for its own angle. The format works well when a brand wants the final print to show off a product from multiple sides, in this case the folded Galaxy Z Fold itself.

It depends on the brief: how many camera angles, what hardware the client wants to use, and how the output needs to look. On the Galaxy Z Pop Up tour, Instamedia built the software to run on three folded Galaxy Z Fold phones, tuned for a 25-day tour across 6 malls. Share the launch date, hardware and venue list and Instamedia can size a proposal and timeline to the brief.

Yes, Instamedia designs and builds custom photo booth software in-house, including formats like the Samsung Galaxy Z Pop Up tour where three folded Galaxy Z Fold phones served as the camera. The team delivers activations across Malaysia and Singapore, handling the hardware, software and on-site crew as one package. Share the client's device or format idea, venue list and dates for a proposal.