The Switch x iPhone 17 Launch at Sunway Pyramid turned into an interactive, share-worthy experience thanks to Instamedia. Using our IMX Engine™ Digital Claw Machine, guests tested their skills and won prizes. This activation drew crowds, boosted engagement, and transformed a product launch into a memorable event that kept people talking.
Players control the claw via a tablet or touchscreen, creating a hands-on experience.
Balls were built in-house and were made to thematically match the event and the brand's touch of luxury.
From game mechanics to UI, every experience is built to fit the client's goals and needs.
Connects to client's system via API without storing customer's sensitive data.