The mission was to create an experience as fast and thrilling as the race itself. Traditional photobooths fall short, offering little more than a static backdrop. We saw an opportunity to redefine fan engagement for Toyota GR by engineering a dynamic, personalized journey powered by our in-house IN:FRAME™ platform. We moved beyond simple photo-taking to deliver a memorable digital transformation for every attendee, creating a powerful connection between the fan and the brand. The result was a seamless, high-impact activation that captured attention and delivered measurable results.
Custom exterior wrap, photo frame and UI perfectly matches the brand's visual identity.
Custom-trained to work flawlessly across all ages and skin tones, instantly mapping each fan's face onto a pro racer persona with unmatched precision.
Participants could input their names for instant intergration into the design.
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