Brand Strategist (Marketing)

Department

Marketing

Location

Kuala Lumpur

Type

Full Time

Job Description

The Brand Strategist helps shape how brands experience Instamedia — from landing pages and brochures to campaign messaging and content structure. You’ll translate client objectives into clear narratives, strong visuals direction and conversion-ready materials for our interactive solutions, AI photo booths and event tech experiences.

Key Responsibilities:

  • Create messaging frameworks and content structures for landing pages, decks and brochures
  • Develop campaign concepts, taglines, and positioning for client activations
  • Work with design and delivery teams to ensure output is brand-aligned and consistent
  • Produce content outlines, creative direction, and copy guidance for marketing assets
  • Maintain brand tone across our website, proposals, and sales materials
  • Support internal marketing with content planning and feature storytelling

Requirements:

  • Strong sense of branding, clarity, and structure (copy + layout thinking)
  • Comfortable translating business goals into creative direction and messaging
  • Experience in agency, marketing, content strategy or brand roles is an advantage
  • Organised, proactive, and able to manage multiple deliverables
  • Interest in interactive experiences, event marketing and tech-led campaigns

Why Join Us:

  • Work on premium brand activations and interactive experiences
  • Direct collaboration with a fast-moving creative + tech team


Opportunity to shape the brand voice and marketing system end-to-end