Why We Build Custom AR/AI Technology Instead of Using Existing Platforms
TL;DR: Most agencies resell existing AR/AI platforms with licensing restrictions and feature limitations. We build completely custom interactive technology from scratch using our in-house engineering capabilities. Result: Unique features, complete ownership, unlimited usage, technology that works exactly for your requirements.
⚡ Why choose custom AR/AI development over platform solutions?
Custom AR/AI development delivers exactly what your event requires, not platform limitations. With our in-house engineering capabilities, you get unique features, complete data ownership, no licensing fees, and technology that works precisely for your activation needs.
Why Settle for Platform Limitations?
Modern audiences demand experiences tailored to them—personal, interactive, and impossible to ignore. The old formula won't cut it. Most agencies license existing AR/AI platforms with restrictions. With Instamedia's in-house engineering capabilities, brands don't settle—they build exactly what they need. Source: Swoogo
Custom AR/AI Development vs Platform Solutions
AR/AI Platform SolutionsOur Custom DevelopmentLimited to platform features and templatesBuild exactly what your activation requiresMonthly licensing fees and usage restrictionsOne-time development, unlimited usagePlatform dependency and vendor lock-inComplete ownership and controlGeneric features for all clients. Unique capabilities only you possess.
Custom AI Development: Built Specifically for Your Requirements
While most companies license existing AI platforms, we build custom AI solutions from scratch. Our IN:Frame™ technology isn't a third-party platform - it's completely developed in-house to deliver exactly what your activation requires.
Custom development advantages:
- Unlimited Features: Build exactly what your activation needs, not platform limitations
- No Licensing Fees: Own the technology permanently
- Complete Data Control: All analytics and user data belongs to you
- Rapid Development: 48-72 hours from concept to deployment
AI makes every touchpoint count. Our technology personalizes content in real time, turning every attendee journey into a tailored experience. With custom-built AI-powered photo booths (IN:Frame™), guests get brand-specific images optimized for social sharing—driving engagement and measurable reach that platform solutions simply cannot deliver.
Custom AI-driven quizzes do more than entertain. They qualify leads, adapt to users, and deliver insights that power follow-ups and higher conversion rates. Custom AI-powered event tech can increase engagement rates by up to 40%. Source: G2 Learn
Custom AR: Bridging Digital & Real Without Platform Limitations
Most companies license existing AR platforms with feature restrictions. Our IMX Engine™ is built completely from scratch to overlay digital layers on the physical world exactly as your activation requires. Motion body tracking and custom 3D assets create hands-on interactions—think virtual try-ons and real-time analytics. These aren't generic platform features—they're custom-engineered experiences proven to increase foot traffic and online buzz.
Why custom AR development beats platform solutions:
- No Platform Restrictions: Build exactly the AR experience your brand needs
- Custom 3D Assets: Proprietary models and interactions that only your activation possesses
- Unlimited Integration: Connect with any system or data source
- Complete Control: Modify, enhance, or expand features anytime
Custom Gamification: Results Beyond Platform Capabilities
While most agencies use existing gamification platforms, we build custom interactive experiences from scratch. Custom gamification activations pull audiences into experiences designed specifically for your brand. Points, challenges, digital rewards—all engineered exactly for your requirements, driving longer dwell times and more leads. Social integration ensures your reach multiplies organically as attendees share achievements. Source: G2 Learn
Custom gamification advantages:
- Brand-Specific Game Mechanics: Rules and interactions designed for your exact objectives
- Unlimited Customization: No platform restrictions on features or design
- Complete Data Ownership: All player data and analytics belong to you
- Permanent Technology: Use for unlimited campaigns and events
💼 Business Questions About Custom AR/AI Development
How fast can custom AR/AI features be developed for marketing campaigns?
Our in-house development team delivers custom AR/AI solutions within 48-72 hours from concept approval. Unlike platform solutions requiring lengthy integration processes, we control the entire development pipeline for rapid deployment.
What's the real cost difference between custom development and platform licensing?
Custom development typically pays for itself within 2-3 campaigns compared to ongoing platform licensing fees. Plus, you own the technology permanently—no monthly fees, no usage restrictions, no vendor dependency.
Why don't more agencies offer custom AR/AI development services?
Custom development requires significant in-house engineering capabilities that most agencies don't possess. It's easier to resell platform solutions, but custom development delivers superior results for brands willing to invest in exactly what they need.
Proving ROI: Beyond Platform Analytics
Forget platform-limited metrics. With advanced tracking on every custom activation, you get deep insights—how long guests engage, what content resonates, and who's ready to buy. Instamedia's custom development approach turns brand activations into data-driven growth opportunities with complete analytics ownership.
Custom development analytics advantages:
- Complete Data Ownership: All metrics and insights belong to you permanently
- Unlimited Tracking: Measure anything you need without platform restrictions
- Custom Reporting: Analytics dashboards built for your specific KPIs
- Integration Freedom: Connect with any CRM, marketing, or analytics system
🏆 Results Only Custom Development Can Achieve
This approach delivers outcomes impossible with platform solutions:
- Complete Feature Control: Build exactly what your activation requires
- No Platform Limitations: Unlimited customization and integration
- Permanent Ownership: Technology belongs to you completely
- No Licensing Fees: Use for unlimited events and campaigns
Ready to Lead with Custom Development?
With Instamedia, you don't just run events—you create experiences that set the standard. IMX Engine™ and IN:FRAME™ are built completely in-house, keeping you ahead with technology that's engineered exactly for your requirements. We deliver real impact and measurable results without platform limitations.
Want to make your next activation unforgettable? Stop settling for platform limitations. Discover how IMX Engine™ builds exactly what you need, or contact our development team to discuss your custom AR/AI requirements.
References
- Swoogo: Event Registration Statistics
- Bridged Media: Why 72% of Event Teams Are Turning to AI to Elevate Attendee Engagement
- G2 Learn: Experiential Marketing Statistics
.svg){kind=small}