Digital Claw Machine & Instabox with Digital Wall
The Switch 2025 Special Event Launch merged technology and excitement, celebrating the arrival of the iPhone 17 with hands-on activities and interactive moments for fans. Powered by Instamedia’s IMX Engine™ and IN:Frame™, this launch set a new benchmark for immersive brand experiences.
IMX Engine™: Digital Claw Machine
At the event, Switch customers who picked up their new iPhone 17 could try their luck at the digital claw machine—an exclusive activation powered by our IMX Engine™. Every winner walked away with limited-edition prizes, adding real excitement to the purchase experience.
IN:Frame™: Instabox with Digital Wall
Guests captured the moment at the IN:Frame™ photo booth, instantly printing branded keepsakes. Their photos were also featured live on a giant digital wall, transforming candid snapshots into a vibrant event mosaic. For event highlights, check Switch Malaysia’s Instagram or see the official event reel.
Hands-On with the iPhone 17
Attendees explored the iPhone 17’s newest features through live demonstrations, getting a real feel for its enhanced camera and performance. This hands-on experience turned curiosity into confidence.
More Than a Launch
Switch and Instamedia delivered an interactive journey that went beyond simply unveiling a phone. By blending unique tech, live engagement, and community moments, the iPhone 17 launch became an experience to remember.
References
- iPhone 17 Product Page
- Switch Malaysia Website
- Switch Malaysia Instagram
- Switch × iPhone 17 Official Event Reel
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