Instamedia redefined Flow Fest 2025 with a personalized, tech-powered experience using IMX Engine™ and IN:FRAME™. Our quiz photo booth let guests discover their Flow personality and instantly capture custom collectibles—turning every attendee into a brand advocate.
Why Personality Quizzes and Personalization Matter
Research shows personalized experiences boost engagement and brand recall (Accenture, 2018). Personality quizzes are proven to increase participation, with up to 96% of users finishing a branded quiz (BuzzSumo, 2015). These tools spark genuine interaction and inspire sharing—making them essentials in modern brand activations.
Instamedia’s Tech Advantage
With IMX Engine™, Flow Fest guests took a short quiz and instantly received their Flow persona—ranging from "Pilates Princess" to "Gym Girl." IN:FRAME™ turned each result into a unique, branded photo, downloaded via QR code for seamless social sharing.
Driving Engagement Through Self-Expression
The quiz photo booth at Flow Fest 2025 empowered guests to express themselves—and connect with the brand on a deeper level. By offering a personalized, creative takeaway through cutting-edge tech, we sparked real engagement and a sense of belonging.
For brands and marketing managers, this translates into measurable results:
- Increased Dwell Time: Attendees were fully engaged in the multi-step process, from taking the quiz to sharing their photo. CXL Institute: Interactive Content Research
- Amplified Social Reach: The unique, shareable nature of the Toy Box designs fueled organic social media buzz. Content Marketing Institute: Interactive Content Boosts Sharing
- Enhanced Brand Perception: The tech-forward, personalized experience positioned Flow Studio as an innovative leader in the wellness space. AdWeek: Personalization and Consumer Connection
Measurable Impact
- Higher booth engagement and dwell time
- Greater organic reach through shareable content
- Stronger brand perception as an innovation leader
Instamedia is the go-to partner for brands looking to stand out. Our exclusive IMX Engine™ and IN:FRAME™ solutions don't just attract a crowd—they turn every interaction into actionable data, real ROI, and lasting connections. Ready to transform your next activation? We make memorable, measurable engagement happen.
References
- Versaci, M. (2022). Why Personality Quizzes Drive Engagement. Marketing Dive.
- O'Sullivan, E. (2023). The Power of Personalization in Experiential Marketing. Campaign Asia.
- Personalized Experiences Form Stronger Consumer Connection. Adweek, 2023.
- Statista Research Department. (2023). Consumer Preferences for Personalized Experiences.
- Instamedia. (2025). Flow Fest Case Study & Internal Analytics.
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