What we build
Activations That Turn Guests Into Campaign Content
Instamedia designs, engineers and runs brand activations in-house from our Kuala Lumpur studio. Every format below ran for a named brand, and every card links to the case study with the numbers.
Send a BriefSee Custom BuildsThe report
An Activation Should Leave You With Something to Report
Most activation briefs describe the equipment. The report afterwards asks something else: how many people took part, what they left with, and whether the floor stayed busy.
Every format on this page is built to answer those questions. Sessions, prints, videos and QR downloads are counted as the day runs, and the busiest hour is logged, so the numbers exist before anyone asks for them. An on-site crew runs the whole activation, and nothing on the day depends on a third party's software.
Formats
Seven Formats, Each With a Named Client
The mechanic comes first, because that is what guests remember. Each card links to the full case study.
Unveil Glass Booth
Guests draw, doodle and sign on illuminated glass, and the drawing appears over them in a short video, with an optional print.
407 videos in 4 daysCoway, Pavilion Bukit Jalil. Simple ran it for 3 days at Lot 10: 363 videos. Case study
AI Papercraft Figures
An AI turns each guest into a custom Minecraft-style character, printed on A4. Guests cut and fold the sheet into a 3D paper figure they keep.
628 sessions in 2 days558 sheets printed for Huawei ICT at QSNCC, Bangkok. Case study
Quiz Kiosk With a Live Leaderboard
A 55-inch touchscreen runs a custom quiz of 60 to 90 seconds, and every score posts straight to a live leaderboard.
142 players in 3 daysTop score 490, for Accord Healthcare at the KLCC Convention Centre. Case study
Instabooth 2.0, Wrapped to the Campaign
Our signature enclosed booth, wrapped to the campaign and printing on the spot, with a QR copy for every guest.
6,501 prints in 3 daysSix TGV cinemas at once, for the Minions and Monsters release. Oreo ran one for 7 days: 4,222 prints. Case study
Multi-Angle Capture on the Client's Phones
Booth software written for three folded Galaxy Z Fold phones, so the product itself was the camera, shooting three angles of every guest.
2,292 prints, 1,419 sessionsSamsung Galaxy Z Pop Up, 6 malls over 25 days. Case study
Dual Angle Photo Booth
Each guest is captured from two angles in one session, finished in the store's branding and shared instantly as photo and video.
107 prints from 61 sessionsMarithé et François Girbaud's store opening at Suria KLCC. Case study
Instabox, the Compact AI Booth
A compact AI booth that turns guests into campaign characters and prints them as cards on the spot.
870 AI portraits printedAcross 4 locations for the Disney+ Perfect Crown launch. Case study
Start from the problem
Pick by the Brief, Not the Catalogue
A mall roadshow or retail run
Multi-day and multi-site. Oreo ran 7 days at Sunway Pyramid, TGV ran 6 cinemas in one weekend, and Samsung toured 6 malls in 25 days. Start with Instabooth 2.0 or the Unveil Glass Booth.
A product launch
Put the product in the guest's hands. Samsung's own phones were the camera, and Victoria's Secret launched VSX with a pickleball game. See multi-angle capture and custom builds.
A conference or congress
Delegates have minutes, not hours. A 60 to 90 second quiz round, or a paper figure to take home, gives them a reason to stop. See the quiz kiosk and AI papercraft.
A company event
At year-end parties and appreciation events, the wall becomes the stage. At HAYS, glass drawings replayed live on the LED wall. At KWAP, 294 employees sent messages to leadership on screen. See beyond the booth.
Custom builds
Custom and Branded Photo Booths, Built for One Campaign
A custom build starts from the brief, not from a catalogue.
It can be a booth wrapped to the campaign, like Oreo's 7-day roadshow at Sunway Pyramid. It can be software written for the client's own device: three Galaxy Z Fold phones became the camera on Samsung's six-mall tour, and at Samsung's Watch Party in Suria KLCC a custom app on the Galaxy Z Fold8 let guests design a postcard that printed at A6. Or it can be an AI style made for one campaign, like Huawei's papercraft characters or the K-drama portraits for Disney+ Perfect Crown.
The booths, the IN:FRAME™ software and the crew are all ours, so there is no third party to wait on when something needs changing on the day. See how the platform works on IN:FRAME™, and the full build process on IMX Bespoke™.
Per day. The signature enclosed booth, wrapped to your campaign and printing on site. See Instabooth 2.0
Custom software, AI styles, multi-angle or on-device capture, and branded hardware.
Campaign-driven builds from concept to operation: games, sensors, walls and one-off installations.
Quotes depend on the days, the sites and how much of the build is custom. Send the date and venue, and we come back with one recommendation and a real number, usually within one working day.
Beyond the booth
Games, Walls and Screens
The same studio builds the games, walls and AI characters that sit alongside a booth, or replace it.
A pickleball game with a sensor paddle and a custom 3D court for the VSX launch at Suria KLCC: 1,951 players in 7 days.
294 employees wrote messages to leadership on tablets, moderated and shown live on the LED wall across 8 hours.
Guests drew and signed on the Unveil Glass Booth, replayed as a live slideshow on the LED wall, while Instabooth 2.0 printed 478 photos.
More on custom interactive games, interactive walls and AI avatars and holograms.
Fit
Who We Build For
Usually a good fit
- Brand and agency teams that need the activation to produce content, and numbers they can report.
- A real production budget, starting from RM 5,800 a day for the enclosed booth.
- A brief that wants one clear recommendation, not a menu of options.
Probably not the right fit
- A booth for a few hours, where the cheapest quote decides it.
If that is the brief, we will say so on the first call.
How it works
From Brief to Numbers
The occasion, the date and venue, and what the report needs to show.
What we would build for that floor and that goal, why, and a real number.
Assembled and tested at our Kuala Lumpur studio before it goes near your venue.
An on-site crew for the whole run, with sessions, prints and downloads counted as the day goes.