TGV Cinemas x Minions & Monsters Nationwide Roadshow

The TGV roadshow printed 6,501 photos across all 6 cinema locations over the 3-day weekend. Guests also generated 2,265 QR digital downloads, choosing between a physical print and a digital copy at each site. A centralised dashboard tracked traffic and print counts at Pavilion Bukit Jalil, 1 Utama, AEON Tebrau City, AEON Bukit Indah, Central i-City, and Sunway Pyramid in real time, so the team could see how the campaign was performing at every mall as the weekend unfolded.

Instamedia ran the same activation at 6 malls at once by deploying an identical Instabooth 2.0 setup, built on its own IN:FRAME™ platform, to each TGV cinema location. Every site used the same custom Minions & Monsters frame designs and print logic, so the guest experience matched from Pavilion Bukit Jalil to Sunway Pyramid. A centralised dashboard gave the team one live view of traffic and print counts across all 6 locations, with on-site crew at each mall handling the equipment and the queue.

TGV timed the roadshow to the Minions & Monsters cinema release so the photo booths could capture moviegoers at the exact moment interest in the film peaked over opening weekend. Custom Minions & Monsters frame designs tied the photo experience directly to what was showing on screen, giving fans a keepsake connected to the release rather than a generic branded print. Running across 6 cinema locations over the 3-day weekend meant the tie-in reached audiences in multiple cities at once instead of a single site.

A nationwide roadshow photo booth in Malaysia is a single campaign that runs the same branded photo experience at several venues in different cities at once, rather than one site at a time. TGV Cinemas used the format across 6 cinema locations in Klang Valley and Johor over one 3-day weekend, with every site on Instamedia's IN:FRAME™ platform and reporting into one dashboard. It suits brands with a national footprint, like a cinema chain or retail group, that want consistent branding and simultaneous timing across every location rather than staggered single-mall visits.

How long a nationwide roadshow runs depends on the brief: TGV's Minions & Monsters activation ran for 3 days across 6 cinemas, timed to one film's opening weekend. Other roadshows might need a longer run or fewer venues, depending on how many malls or cinemas a brand wants to cover and the campaign's release schedule. Share the venue list and the dates in mind and Instamedia can put together a proposal sized to that number of locations.

Yes, that is exactly what happened with the TGV Cinemas activation: the same Instabooth 2.0 format ran at 6 locations across Klang Valley and Johor at once, covering multiple states in a single 3-day weekend. Each site connected to the same IN:FRAME™ platform and centralised dashboard, so the team could track prints, traffic and downloads from every mall without visiting each one separately. The main requirement is enough on-site crew and hardware to cover every venue for the campaign's dates.

Yes, Instamedia manages staffing and logistics at every location a roadshow covers, with on-site crew operating the equipment at each mall for the full run. For the TGV Cinemas activation, that meant coordinated support across all 6 cinema locations, with a centralised dashboard giving the team visibility into every site instead of relying on separate reports. Because both the hardware and the IN:FRAME™ software are built in-house, the same team can troubleshoot and adjust the setup at any location during the campaign.

Yes, Instamedia builds and runs multi-mall roadshow activations for brands across Malaysia and Singapore, using the same in-house IN:FRAME™ platform and centralised reporting shown in the TGV Cinemas campaign. Every rollout is scoped to the brief: the number of venues, the campaign dates, and how the branding should adapt at each site. Share the mall or cinema list along with the dates and the team can put together a proposal for a multi-location rollout.