Disney+ Perfect Crown Series Launch Campaign

Guests approached the booth and selected styling preferences such as gender, hairstyle and costume before the system generated an AI portrait in a K-drama-inspired scene. The finished image printed on-site within seconds as a peel-and-stick sticker card sized for a TNG card, ID or wallet. Instamedia's Instabox ran the experience across 4 locations in Malaysia for the Disney+ Perfect Crown series launch campaign, with an on-site crew managing every stop.

Guests could customise gender, hairstyle and costume style before the AI generated their portrait, so each output reflected the choices they made rather than a fixed template. The system then rendered the personalised character in seconds, ready for on-site printing. Templates, character styles, print sizes and layouts could also be adjusted to match the Disney+ Perfect Crown campaign branding, including logos and campaign visuals, across all 4 locations in the rollout.

The activation produced 870 printed photos across 4 locations in Malaysia for the Disney+ Perfect Crown series launch campaign. Every output was a peel-and-stick sticker card rather than a standard print, sized to fit a TNG card, ID or wallet so fans could keep the portrait with them after the event. A live analytics dashboard tracked print volume and guest participation at each stop, giving the campaign team a read on engagement across the whole rollout.

An AI photo booth uses generative software instead of a plain camera to turn each guest into a styled character or portrait, rather than a straight photograph. For the Disney+ Perfect Crown launch in Malaysia, that meant guests picking a hairstyle, costume and gender before the system rendered a cinematic portrait and printed it on-site as a sticker card. Brands use the format at launches because the output doubles as shareable content and a physical keepsake for guests to take home.

Yes, the same hardware and software setup can move between sites so a campaign keeps a consistent guest experience at every stop. For the Disney+ Perfect Crown launch, Instamedia ran the AI-generated portrait format across 4 locations in Malaysia, producing 870 printed photos in total. The exact number of stops, dates and staffing for a multi-location rollout depends on the campaign brief, so share your locations and timeline and the team can scope a proposal.

This activation printed each AI-generated portrait as a peel-and-stick sticker card rather than a standard photo sheet, sized to fit onto a TNG card, ID or wallet so guests could carry it as a keepsake. Instamedia can also run the same booth with other print materials, including sticker paper, card prints or perforated sheets, and the mix used depends on what suits the brand and the campaign. For the Disney+ Perfect Crown launch, the sticker card format matched the collectible, shareable feel the campaign was going for.

Entertainment and streaming brands use AI-generated portrait booths because the output ties directly to the title being promoted, turning guests into a character or scene from the show rather than a generic branded photo. For the Disney+ Perfect Crown launch, that meant a K-drama-inspired portrait style guests could personalise with gender, hairstyle and costume choices, then take home as a printed sticker card. The format gives a launch event a shareable, on-theme takeaway without a separate content shoot.

Yes. Instamedia builds and operates its own IN:FRAME™ platform and Instabox hardware and delivers activations across Malaysia and Singapore, including multi-location rollouts like the Disney+ Perfect Crown launch. Share your launch dates, number of locations and the character or portrait style you want, and the team can put together a proposal covering hardware, staffing and print output for your event.