At the KLCC Convention Centre Grand Ballroom, Instamedia deployed an interactive gamified digital experience for the Accord Healthcare Medical Congress. Powered by the IN:FRAME™ gamification engine, 142 medical professionals competed across a 3-day activation, driving brand immersion with real-time scoring, live leaderboards, and detailed gameplay analytics.
Custom touchscreen game testing knowledge and reflexes, achieving an average player score of 312 points.
Real-time top score tracking (reaching a high of 490 points) that motivated repeated plays and booth traffic.
Handled concentrated conference break rushes smoothly, with peak participation between 11:00 AM – 12:00 PM.
Live dashboard tracking daily registrations, score tier distributions (103+ players scoring 251+), and player flow.
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