At Suria KLCC, Instamedia ran a dual angle photo booth for the Marithé et François Girbaud store launch, capturing each guest from two angles at once. Styled with minimalist French fashion frames matched to the brand, the booth delivered 107 branded instant prints across 61 photo sessions over the single launch day, with QR codes letting shoppers download and share their photos straight from their phones.
Captured each guest from two angles at once in a single shot, producing 107 branded prints across 61 photo sessions.
Shoppers scanned an on-screen QR code to download and share their two-angle photos to social channels right after printing.
Minimalist frame overlays and a touchscreen interface designed around Marithé et François Girbaud's French fashion brand identity for the store opening.
Live dashboard tracked opening rush traffic from 11:00 AM to 12:00 PM, with most recorded sessions on iOS devices at 83.3%.
📘 Project Quick Summary
For the Marithé et François Girbaud store opening at Suria KLCC in Kuala Lumpur, Malaysia, Instamedia ran a dual angle photo booth on its IN:FRAME™ platform, capturing each guest from two angles at once in a single shot. Over one launch day, shoppers posed against minimalist frame overlays styled to the brand's French fashion aesthetic, then left with a branded instant print or a QR download to their phone. The booth produced 107 printed photos across 61 sessions during the opening rush, with an on-site crew keeping the queue moving all morning.
A dual angle photo booth captures two angles of a guest in the same shot, giving each print a distinct, editorial-style layout instead of one flat frame. For the Marithé et François Girbaud store opening at Suria KLCC, Instamedia ran the booth on its in-house IN:FRAME™ platform for the length of the single launch day. The interface and frame overlays were built around the brand's minimalist French fashion aesthetic rather than a generic template, and each guest left with a branded instant print plus a QR code to download the same shot to their phone. Over the day, the booth produced 107 prints from 61 photo sessions during the opening rush from 11:00 AM to 12:00 PM, with an on-site crew handling queue flow, print stock and guest guidance throughout.
🛍️ Marithé et François Girbaud Store Launch, Suria KLCC, Kuala Lumpur
Suria KLCC is one of Kuala Lumpur's busiest shopping malls, sitting beneath the Petronas Twin Towers with heavy daily foot traffic from shoppers, tourists and office workers. For a new store launch, that traffic is the opportunity: a photo booth positioned at the shopfront gives browsers a reason to stop, engage with the brand and leave with a printed keepsake. The dual angle format suited the compact retail floor, letting Marithé et François Girbaud turn opening day curiosity into a two-angle brand moment without disrupting the shop layout.
Instamedia set up the booth inside the new Marithé et François Girbaud store at Suria KLCC, running on the in-house IN:FRAME™ platform. Shoppers stepped in front of the camera, and it captured them from two angles in the same shot, framed with an overlay styled to the brand's minimalist French fashion look. Each guest left with an instant print, plus a QR code on screen to download a digital copy of the same shot straight to their phone.
Shoppers browsing the new store queued at the booth, posed for a two-angle photo and either walked away with an instant print or scanned a QR code to save the file to their phone. Because the frame overlays and touchscreen interface were built around the brand's own aesthetic rather than a stock template, each print doubled as a piece of the store's launch day identity that guests could carry out the door or post straight to social media.
The activation produced 107 branded prints from 61 photo sessions across the single launch day, with the busiest stretch falling from 11:00 AM to 12:00 PM as opening day traffic peaked. Most guests who used the booth were on iOS devices, at 83.3% of recorded sessions, which Instamedia tracked through the booth's live traffic and device dashboard during the day.
A dual angle photo booth is a photo activation that captures a guest from two angles in the same shot, rather than one flat frame, giving each print a distinct, editorial-style look. Instamedia builds these on its in-house IN:FRAME™ platform, pairing the two-angle capture with custom frame overlays matched to a brand's look, plus instant printing and QR downloads so every guest photo becomes shareable launch day content.
A photo booth gives a retail launch an interactive moment beyond browsing racks, encouraging shoppers passing by to stop, engage with the brand and share the experience on their own social channels. Instant prints and QR downloads turn a single visit into both a physical keepsake and organic online reach, which is why brands like Marithé et François Girbaud built their store launch around an on-site activation rather than static signage.
Yes, Instamedia's booths print on site, with custom frame overlays and branding built into the design so every photo reflects the client's look rather than a generic template. At the Marithé et François Girbaud launch, this meant 107 instant prints during the single opening day, each matched to the brand's minimalist French fashion aesthetic, plus a QR download for guests who wanted a digital copy as well.
It depends on the brief: some launches run a single day, like the Marithé et François Girbaud opening at Suria KLCC, while others extend across a weekend or longer. Instamedia scopes crew hours, print stock and setup around the store's opening schedule, so the best way to plan duration is to share the launch date and expected footfall in a proposal request.
Yes, Instamedia delivers photo booths for store openings and other activations across Malaysia and Singapore, building the hardware and software in-house and sending an on-site crew to run the activation for the full event. Share your store location, launch date and goals for the day, and Instamedia can put together a proposal suited to the space and the brand.
Planning a retail store opening in Malaysia?
Instamedia builds photo and video booth activations for retail store openings across Malaysia and Singapore, from dual angle formats to fully custom builds. Share your launch date, venue and goals, and get a proposal tailored to your store opening.
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