A shopper on the Puma motion-tracking running game in the flagship store, with the Beat the Leaderboard sign beside her

Custom interactive installations for Singapore brands, coded and built in our Kuala Lumpur studio

Interactive Installations in Singapore: Immersive Experiences Built by Our Own Developers

Instamedia designs, codes and builds interactive installations for Singapore product launches, flagship stores, conferences and corporate events: sensor and projection games, phone-controlled multiplayer games, participatory digital displays and virtual try-on. Our own developers write the software, the hardware is fabricated in our Kuala Lumpur workshop, and the same team handles every integration, from sensors and registration to prizes, live leaderboards and data. Prices are in SGD, all in, and no GST is charged.

WhatsApp Us Your Brief See Singapore Prices
6,000+ activations since 2012Software by our own developersHardware made in our KL workshopBuilds from S$5,000, all in

Clients

Brands We Have Worked With

Huawei logoToyota logoNike logoChanel logoTiffany & Co. logoHennessy logoMaybank logoJD Sports logo

Every installation on this page was coded by our developers and built and tested in Kuala Lumpur. Our Singapore work includes the Leica 100 quiz at the opening of Leica's Singapore flagship store at South Beach Quarter. See our projects.

What we build

Custom Interactive Installations We Build

Six kinds of installation, each built for the campaign rather than pulled from a catalogue. The game logic, the screens and the hardware are ours.

In-game screen of the Tudor football projection game: a projected stadium and an AI goalkeeper in a Tudor-branded goal

Sensor and Projection Games

Guests kick, hit, throw or run, and sensors turn every move into a score. For Tudor's evening with David Beckham we projected a 3D stadium and an AI goalkeeper, with LIDAR tracking each real football: 297 guests played over 4 hours. See the Tudor game.

Visitors at the Wefic booth at OTC Exhibition, playing the multiplayer game on the big screen with their phones

Phone-Controlled Multiplayer Games

Guests scan a QR code and their own phone becomes the controller, with no app to install. Up to 10 players compete on one big screen with a live leaderboard. At OTC Exhibition, 983 people played Wefic's submarine game over 4 days. See the Wefic game.

KWAP's Digital Garden: an animated forest on a large screen with tablet stations in front of it

Participatory Digital Displays

Guests create something on a tablet, such as a flower, a message or a sketch, and it appears live on a large screen that grows through the event. KWAP's Digital Garden added an ambient soundscape and synchronised lighting, and every message passed through a moderation dashboard first. See the KWAP installation.

A shopper reaching up to play the Clarks CloudStepper cloud catching game on a tall screen

Touchscreen Games and Quizzes

Fast games and quizzes on large touchscreens, with live leaderboards and prize logic built in. For Clarks CloudStepper, a quiz and a cloud catching game led to personalised shoe vouchers in three reward tiers: 2,135 people played over 8 days. See the Clarks game.

The red MUJI SS26 digital fitting room kiosk showing the outfit builder screen

Virtual Try-On and Custom AI Capture

Guests build a look and see themselves wearing it, then print it on the spot. MUJI's SS26 digital fitting room ran for 7 days with 1,061 people, and a live dashboard tracked the most chosen items. See the MUJI fitting room.

Guests using iPad controls to play the Switch digital claw machine at Sunway Pyramid

Interactive Vending and Claw Machines

Branded vending cabinets that dispense product when a challenge is won, and digital claw machines with prize stock tracked in real time. F&N's shake-to-win vending machine reached 12,857 people across 13 locations. Claw machines in Singapore.

Why custom

Built by Our Own Developers, Not Rented

Our Own Software

Every game mechanic and screen is coded by our in-house team on IMX Engine™, our own interactive platform, and one-off builds run on IMX Bespoke™. There are no third-party licences and no white-label templates.

Our Own Hardware

Cabinets, sensor rigs and structures are fabricated in our Kuala Lumpur workshop to your brand specification, then tested there before they travel.

Custom Interactive Builds

The mechanic itself is designed for the campaign idea: a sensor wall for a sports brand, a football against an AI goalkeeper, a shake-to-win vending machine.

Our Own Crew

The people who built the installation set it up at your Singapore venue, run it through the event and take it away after.

13+ Years of Event Tech

Instamedia has run more than 6,000 activations since 2012, including 1,625 in the last three years, for brands such as Huawei, Toyota and Nike.

One Team From Brief to Report

Concept, code, hardware, integrations, crew and reporting sit with one team, so there is one point of contact for the whole build.

Integrations

Complex Integrations, Handled

Most of the work in a custom installation is joining things up. Our developers build these connections for each project.

Sensors and Tracking

LIDAR ball tracking, motion and body tracking, impact sensors and shake sensors, each calibrated so every hit or move scores fairly.

Phones as Controllers

A QR scan connects a guest's phone to the big screen in seconds, so several players can compete at once with no app download.

Registration and Lead Capture

Sign-up on a tablet or by QR, with opt-in consent, and the data passed to your own systems through an API when you need it.

Prize and Reward Logic

One prize per person, prize stock tracked in real time, product dispensed when a challenge is won, or vouchers matched to each player's answers.

Live Leaderboards and Moderation

Scores ranked live on screen to drive repeat play, and guest messages moderated on a dashboard before they appear in public.

Dashboards, Reports and Multi-Site

Plays, dwell time, scores, scans and leads on a live dashboard, a report within 48 hours, and the same installation run across several venues.

Prices

How Much Does an Interactive Installation Cost in Singapore?

Our Singapore prices, in SGD and all in: delivery from Kuala Lumpur, cross-border transport, permits and carnet, and an on-site crew. No GST is charged.

Ready-made games S$5,000 to S$6,500

A game from our IMX Engine™ library, branded to your campaign. A standard interactive on our existing framework starts from S$6,400.

  • Branding, UI and audio customised
  • Ready in 48 to 72 hours
  • Live leaderboard and dashboard
  • Operator and technician on site
Custom branded build From S$20,000

A fully custom game mechanic on IMX Bespoke™, with custom UI and motion design and a branded cabinet or structure.

  • Mechanic designed for your campaign
  • Integrations built for your brief
  • Full analytics and post-event report
  • 2 to 6 weeks from brief
Bespoke flagship S$48,000+

End-to-end engineering for a flagship launch or a regional campaign, priced on the brief.

  • Hardware fabricated in-house
  • Integrated sensors, projection or AR
  • Branded photo or video output
  • Planned with you from the brief

All in means there is no separate delivery fee: the price covers the build, the crew, transport from Kuala Lumpur and the permits and carnet to bring the installation across the border. Planning in Malaysia instead? See custom event games in Malaysia and our IMX Engine™ platform.

How it works

How a Custom Installation for Singapore Comes Together

1. Brief

Share the campaign goal, brand guidelines, venue, dates and what you want to measure. We reply within one working day.

2. Concept

Our team pitches the mechanic, the hardware and a fixed scope, typically within 5 working days.

3. Build and Test

We code the software, fabricate the hardware and set up the integrations in Kuala Lumpur, then test it all there.

4. Live in Singapore

Our crew brings the installation to your venue, sets it up, trains your team and runs it through the event.

5. Report

Within 48 hours you get the dashboard numbers: plays, dwell time, scores, scans and leads.

Lead Time and Delivery to Singapore

A ready-made game is branded in 48 to 72 hours, and a ready-to-deploy installation can be in Singapore in under two weeks. Custom builds take 2 to 6 weeks from brief, depending on scope, and we agree the timeline at the concept stage. Every installation is built and tested in our Kuala Lumpur studio, and our own crew brings it across the border with the correct permits and carnet. We deliver to Marina Bay Sands, Suntec Convention Centre, Sands Expo, Singapore EXPO and venues across Singapore.

Ready to plan? WhatsApp +60 12-661 6973 or use the form below.

Get a recommendation

Tell Us About Your Singapore Installation

A few details and a sentence about your event or campaign. We come back with a recommended installation and a real number in SGD, usually within one working day.

Thanks, we have your brief. We usually reply within one working day.
Something went wrong. Please WhatsApp us instead and we will pick it up.

Prefer to message? WhatsApp us instead →

FAQ

Interactive Installations Singapore FAQ

An interactive installation is a physical setup at an event or in a store that reacts to the people using it: a game played with a real ball, a screen that grows as guests add to it, or a fitting room that shows you wearing the outfit you chose. Instamedia builds them from the brief upwards, with our own software, hardware and integrations.

In SGD and all in, a ready-made game from our IMX Engine library costs S$5,000 to S$6,500, and a standard interactive on our existing framework starts from S$6,400. A custom branded build on IMX Bespoke starts from S$20,000, and bespoke flagship installations start from S$48,000, priced on the brief.

No GST is charged. Your SGD quote already includes delivery from Kuala Lumpur, cross-border transport, permits and carnet, and the on-site crew, so there is no separate delivery fee.

Yes. Our own developers code the game mechanics, screens and integrations, and the cabinets, sensor rigs and structures are fabricated in our Kuala Lumpur workshop. We do not use third-party licences or white-label hardware.

We have built installations that use LIDAR, motion, impact and shake sensors, turn guests' phones into controllers by QR code, capture registrations with opt-in consent, pass data to a client's own systems, run one-prize-per-person redemption, dispense product and show live leaderboards and dashboards. Tell us what you need to connect, and our developers scope it at the concept stage.

A ready-made game is branded in 48 to 72 hours, and a ready-to-deploy installation can be in Singapore in under two weeks. Custom builds take 2 to 6 weeks from brief, depending on the hardware and integrations, and we agree the timeline with you at the concept stage.

Yes. We plan multi-site runs with one crew plan and one report. F&N's shake-to-win vending machine, for example, ran across 13 locations and reached 12,857 people.

We build and test every installation in our Kuala Lumpur studio. Our own crew travels with it, clears customs with the correct permits and carnet, sets it up at your venue, runs it through the event and takes it away after.

Within 48 hours you receive the numbers from the IMX Engine dashboard: plays, dwell time, scores, QR scans and leads, as relevant to the installation, alongside the photos and video from the day.

Yes. For the opening of Leica's Singapore flagship store at South Beach Quarter we built a web quiz on Leica's 100 years with smart prize redemption, which drew 107 registrations and 89 redemptions. Our Kuala Lumpur team builds and crews every Singapore project.

More for Singapore: AR and VR · product launch events · event technology · interactive walls and projection mapping · interactive kiosks · claw machines · brand activations · projects

Chat on WhatsApp