Launch technology for Singapore product launches and store openings, built by our own developers in Kuala Lumpur
Product Launch Event Singapore: Custom Launch Mechanisms, Reveals and Launch Games
Instamedia builds the moment that opens your launch and the activity that keeps guests there after the speeches: VIP signings on glass, AR and locker reveals, launch games and custom camera booths. Our developers write the software, our studio builds the structures, and we connect it all to your lead forms, dashboards and screens. Prices are in SGD, all in, and no GST is charged.
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Brands We Have Worked With
Launches we have built include Nike Unreal Studio by JD Sports, the JD Sports and New Balance 1000 drop, Tiger Soju, Victoria's Secret VSX, Coway, Leapmotor, Samsung Galaxy Z and the opening of Leica's Singapore flagship store. See our projects.
What it is
What Is a Launch Mechanism?
In Singapore, the moment that officially opens a product launch, store opening or opening ceremony is often called a launch mechanism. It replaces the ribbon with something the room can watch and the cameras can film. The good ones do two jobs.
The Ceremony
A short, filmable moment for the guest of honour: a signature that plays on the big screen, a product that appears in AR, or a locker that opens when the answer is right.
The Crowd After
The same setup keeps running for guests and shoppers once the speeches end, with prints, videos, scores and leads you can count.
The Data
Every play, print and sign-up is counted live and sent to you afterwards, so the launch report has real numbers in it.
Want ideas first? Read our product launch gimmick ideas from real events.
What we build
Launch Mechanisms We Build and Run
Six kinds of launch moment, each from a real Instamedia project. Every one of them was designed, coded and built by our own team.
Signature on Glass
Guests write on an illuminated glass panel while a camera records them, and the clip plays on the big screen and goes home by QR code. Coway's refrigerator launch recorded 407 videos over 4 days. See the Coway launch.
AR and Locker Reveals
For Nike Unreal Studio by JD Sports, a gesture-controlled AR display revealed designer apparel in 360 degrees inside a custom structure with an opening door, for 2,673 people over 4 days. For the New Balance 1000 drop, a quiz unlocked a real locker with the shoe lit inside. See the Nike reveal or the locker reveal.
Launch Games
At the Tiger Soju launch, guests sliced fruit with their bare hands in a body-tracking AR game inside a custom-built booth, with 100 percent merch redemption. See the Tiger launch.
Put Guests Inside the Product
For the Leapmotor C10, guests sat in the car over an animated LED floor while an overhead camera took a top-down photo: 1,091 prints, with 96 percent downloaded. See the car launch.
Make the Product the Camera
Our developers wrote photo booth software that ran on three folded Galaxy Z Fold phones as the cameras, across 6 malls over 25 days, with 2,292 prints. See the Samsung roadshow.
AI Photo Booths Built for the Launch
For Great Eastern's Great Retirement Pride launch, an AI booth showed each guest a future version of themselves in retirement scenes. See the launch or AI photo booths in Singapore.
Why it matters
Built by Our Own Developers, Connected to Your Systems
A launch gets one chance, so we do not rent the pieces from someone else. The software, the booth structures and the reveal hardware are made by our team in Kuala Lumpur, and the people who build it are the people who run it on the day.
Built In-House
Our developers write the games, AR, AI and booth software, and our studio builds the structures. That is how a launch mechanism fits your product instead of a rental catalogue.
Leads Into Your CRM
Registration forms with consent, quiz answers and prize codes, sent to your CRM through its API. The Leica 100 quiz in Singapore captured opt-in registrations this way.
Hardware That Responds
Sensors, motion tracking and dispensers wired into the game. The F&N Teh Tarik launch dispensed a real drink to every guest who won the shake challenge.
Live Leaderboards
Scores on the big screen while the launch runs, with prize triggers when a guest wins, as in the Victoria's Secret VSX game.
One Dashboard for Every Site
Plays, prints and downloads tracked in one place across venues and days, like the Samsung roadshow across 6 malls.
Custom AI
AI styles built for your product, with name input and QR delivery. The Toyota GR booth processed each photo in about 45 seconds with 99.8 percent uptime.
Proof
Launches and Custom Builds We Have Delivered
The first three ran in Singapore. Each card says where the work ran.
A branded quiz for the opening of Leica's flagship store at South Beach Quarter: 107 registrations, 83 percent prize redemption, and data sent to the CRM.
Treadmills turned into an 8-bit runner game, with a pixel avatar from each guest’s photo and live leaderboards across three cities: 693 participants.
A WebAR game on guests’ phones with every 3D asset made in-house: 5,680 people across Malaysia and Singapore.
A sensor-based shake-to-win game connected to a vending machine that dispensed the new drink: 12,857 people across 13 locations.
Custom AI models put fans in GR racing suits, with name input, QR delivery and a live monitoring dashboard: 1,906 fans over 3 days.
A pickleball game played with sensor paddles we built, with a live leaderboard: 1,951 players over 7 days.
Prices
How Much Does a Launch Mechanism Cost in Singapore?
Three ways in. Every quote is built on your brief, in SGD and all in. No GST is charged.
Instabox from S$2,800, the enclosed Instabooth 2.0 from S$4,600 a day, and the Unveil Glass Booth for VIP signings from S$6,400.
- Branded to your launch
- Instant prints, videos and QR download
- Our own operator and technician on site
- Report on captures, downloads and shares
Branded games from our library from S$5,000, and AR or VR experiences from S$6,400.
- The game set in your product's world
- Leads and scores sent to your CRM
- Live leaderboard on the big screen
- Report on plays, completions and leads
Built for one launch under IMX Bespoke™: AR product reveals, locker and reveal structures, hologram ambassadors and custom hardware.
- Designed around your product
- AI, AR, sensors and hardware integrated
- Connected to your CRM and screens
- Lead time 2 to 6 weeks
All in means delivery from Kuala Lumpur, cross-border transport, permits and carnet, and our own crew are included, so there is no separate delivery fee. Launching in Malaysia instead? See launching gimmicks in Malaysia.
Working together
How We Fit Into Your Launch Team
Most Singapore launches have a venue, a stage and AV supplier, and often an event agency. We are the launch technology team inside that plan.
Brands
Brief us directly on the product and the moment you want. We design the mechanism, build it and run it, and send the numbers afterwards.
Event Agencies
You keep the venue, stage, emcee and run of show. We build and run the launch mechanism and the guest activity, and test everything with your AV team before doors open.
Multi-Day and Multi-Site
Roadshows and launches across several malls or cities with one crew lead and one report, like Samsung's 6-mall tour and Sun & Sands Sports across three cities.
How it works
How a Singapore Launch Works With Us
WhatsApp us the product, launch date, venue and guest count. A sentence is enough to start.
We come back with a recommended mechanism and a real number in SGD, usually within one working day.
Software features in 48 to 72 hours, custom reveals and built structures in 2 to 6 weeks, all tested in our Kuala Lumpur studio.
Our crew brings everything to your Singapore venue, sets up and tests it before doors open, then runs it for the whole event.
Cloud gallery within 24 hours and a report with the prints, videos, plays and leads from the day.
Lead Time and Logistics
Everything is built and tested in our Kuala Lumpur studio, then our own crew brings it across the border with the correct permits and carnet. A ready-to-deploy setup can be ready for Singapore in under two weeks. Overlays, AI styles and game skins take 48 to 72 hours, and custom reveals or fabricated structures take 2 to 6 weeks, so brief us early for a fully custom build.
Ready to plan? WhatsApp 012-661 6973 or use the form below.