Celebrating 100 Years With a Tap, Swipe, and Win
What better way to honor Leica's 100-year legacy than with a little brainpower and a lot of style? At the grand opening of Leica Singapore's flagship store at South Beach Quarter, guests were invited to do more than just browse. With a simple QR scan, they were dropped into a sleek, Leica-branded world custom-built by Instamedia, where trivia met tech in one immersive experience. Forget static displays. This was brand storytelling with motion.
A Quiz, But Make It Premium
Designed to look and feel like an extension of the Leica brand, the digital quiz was fully powered by IMX EngineTM . Guests explored a series of Leica-themed questions wrapped in:
• Clean animations that moved like silk
• Subtle sound effects that elevated the experience
• VFX and motion elements (yes, there was rope-pulling physics)
• no app required-just scan and play
It's fast. It's elegant. It's 100% on-brand.
Gamification with Purpose: Not Just Fun—Functional
Sure, people loved playing the quiz. But here's the real win: It worked harder behind the scenes.
• Smart prize redemption made sure one person = one prize
• Optional data collection gave Leica access to high-intent leads
• Easy backend meant no stress for the client team
• Fully mobile-optimized for event crowds and on-the-go users
Research shows that gamification not only boosts immediate engagement but also builds long-term brand affinity when designed with a purpose (ScienceDirect, 2024). This wasn't just play, it was participation with value.
Why Singapore? Why Now?
Singapore is fast, tech-driven, and hungry for fresh experiences. When it comes to event management companies, brands are no longer looking for vendors, they want experienced partners. Leica's audience expected more than an event. They got a moment. Instamedia's quiz combined: Gamification that sparks connection Interactive event activities people actually want to share Experiential branding that doesn't scream "marketing" AI digital logic under the hood A smooth UX that made every interaction feel effortless As immersive tech continues to redefine what events look like, more brands are shifting from one-way messages to interactive formats that build emotional resonance (Bluewater, 2024). This activation is proof.
First Launch in Singapore. Not the Last.
This wasn't just a successful project. It marked Instamedia's official debut in the Singapore market. From AI photobooths to AR games and custom quiz builds like this, Instamedia is reshaping what digital engagement looks like for premium brands across Southeast Asia. No gimmicks. Just results.
TL;DR?
Instamedia took a century of Leica heritage and turned it into a 3-minute moment people won't forget.
It looked good.
It played smooth.
It delivered leads.
This is what next-gen experiential branding looks like. Check out the full project here.
References:
1. Terlutter, R., Diehl, S., & Schlegelmilch, B. B. (2024). Gamification in marketing: Insights on current and future research perspectives. ScienceDirect.
2. Bluewater. (2024). Turning events into experiences with immersive technology.
https://www.bluewatertech.com/turning-events-into-experiences-with-immersive-technology/
Keywords:
Interactive event activities, Event management companies, Gamification, AI digital, Brand activation events, AR games, Immersive, Experiential branding
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