Interactive Event Technology Rental Malaysia

For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, turning the showcase into a dynamic and engaging experience that drove interaction, extended dwell time, and sparked social buzz.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

Wefic partnered with Instamedia to create an innovative multiplayer interactive game experience at OTC Exhibition 2024 in Malaysia. This browser-based activation transformed any smartphone into a tap-to-fly controller, enabling up to 10 players to compete simultaneously in a submarine-themed game displayed on a large shared screen. Project Challenge: Wefic needed a standout booth activation for OTC Exhibition 2024 that would drive traffic, maximize engagement, and differentiate their brand from competitors. Traditional exhibition activations required app downloads, creating friction and reducing participation rates. They needed a low-friction solution that would instantly engage visitors, encourage repeat play, and create memorable brand moments that resonated with B2B audiences. Solution Approach: Instamedia developed a browser-based multiplayer game system where scanning a QR code instantly converted any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean environment displayed on a large LED screen, competing in real-time for top leaderboard positions. The solution eliminated app download barriers, enabled instant participation, and created competitive engagement through live rankings that encouraged repeat play. Key Technologies: IMX Engine™ Interactive Platform (browser-based multiplayer gaming system with real-time synchronization), QR Code Phone Controller Technology (instant device-to-screen connection without app downloads), Real-Time Leaderboard System (live rankings and score tracking), Modular System Integration (seamless connection between mobile devices and large display screens).

Shu Uemura partnered with Instamedia to create an immersive 3D photo booth experience at City Mart, Malaysia. This interactive activation combined cutting-edge technology with beauty brand engagement, allowing customers to capture stunning dual-angle photos while exploring Shu Uemura premium cosmetics line. Project Challenge: Shu Uemura sought to create a memorable brand activation at City Mart that would differentiate their beauty brand from competitors. Traditional photo booths offered flat, 2D images that failed to capture product depth and brand immersion. They needed an innovative solution that would bring their cup noodle campaign theme to life while enabling social sharing and brand storytelling. Solution Approach: Instamedia designed a custom 3D immersive photo booth featuring a dual-angle capture system synchronized with a digital microwave-style interface. The solution seamlessly blended physical props (cup noodle) with digital elements (animated noodles, steam effects) to create an authentic brand experience. Using IN:FRAME technology, Instamedia team engineered a solution where guests could capture photos from multiple angles simultaneously, creating dynamic, shareable content that resonated with both product features and brand identity. Key Technologies: IN:FRAME AI Photo Platform (synchronized dual-camera capture system with real-time processing), Custom 3D Asset Development (digitally-modeled noodles, bowls, and campaign-specific UI elements), IMX Bespoke Technology (fully in-house development ensuring complete customization and integration).

At Maybank’s Group Awards Night, Instamedia’s Unveil Glass Booth let guests draw on a glass pane with glowing fluorescent markers while being recorded in real time. Their creations were replayed live on a massive LED screen, enhanced with animated frames that matched the event’s vibrant theme. Videos were instantly sharable via QR code, drawing crowds and sparking genuine engagement throughout the event.