Custom Brand Activation Solutions - Unique Brand Experiences That Drive Engagement

For the launch of Tiger’s new flavoured lager, Instamedia developed a 3D AR fruit-slicing game, which was controlled using real-time body motion tracking. Despite tight timelines, the experience was immersive, visually striking, and captured the bold essence of the brand and featured product. Designed to engage players from start to finish, it delivered high engagement and strong brand recall.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, turning the showcase into a dynamic and engaging experience that drove interaction, extended dwell time, and sparked social buzz.

Curated in collaboration with JD Sports, Instamedia developed an immersive AR experience that reimagined designer Masyadi Mansoor’s apparel in 3D. Guests could interact with the installation using hand gestures, controlling clusters of spheres that flew around the garments as they rotated in a 360-degree view. These reactive visuals represented the Air Max DN cushioning system, creating a high-impact showcase that elevated brand storytelling, captured attention, and encouraged deeper audience engagement.

At Wefic’s booth during the OTC Exhibition 2024, Instamedia introduced a browser-based multiplayer game where scanning a QR code turned any phone into a tap-to-fly controller. Guests piloted submarines through an animated ocean on a large shared screen, with up to 10 players competing for the top leaderboard spot. Designed for instant access with no app downloads required, this low-friction activation boosted booth traffic, drove high engagement, and delivered a standout interactive experience.

At Shu Uemura’s City Mart pop-up, Instamedia designed a dual-angle photo booth that brought the campaign’s cup noodle theme to life. Guests posed with a physical cup noodle prop, while a 3D microwave-style interface displayed a digitally animated version with realistic steam and lighting effects. This seamless blend of physical and digital elements reinforced brand storytelling and demonstrated Instamedia’s dedication to creating visually immersive experiences that resonate with audiences.

At Maybank’s Group Awards Night, Instamedia’s Unveil Glass Booth let guests draw on a glass pane with glowing fluorescent markers while being recorded in real time. Their creations were replayed live on a massive LED screen, enhanced with animated frames that matched the event’s vibrant theme. Videos were instantly sharable via QR code, drawing crowds and sparking genuine engagement throughout the event.