Instamedia is a Malaysia Digital (MD) status company that has delivered more than 6,000 activations since 2012 for names like Nike, Toyota, YSL and Maybank. We're hiring a Performance Marketing Executive to build and run our ad funnels end to end: plan the top, middle and bottom of the funnel, build the landing pages, run the ads, and work with our marketing team to shape the content each stage needs. Success is simple to measure: more qualified enquiries from brands and agencies, at a lower cost per lead.
Key Responsibilities:
- Plan full-funnel campaigns across awareness (TOF), consideration (MOF) and conversion (BOF)
- Build and test landing pages and lead forms for each campaign and offer
- Set up and maintain conversion tracking across pixels, tags and analytics
- Launch, manage and optimise campaigns on Google Ads and Meta
- Build audiences, retargeting and lookalikes that move people down the funnel
- Manage budgets and report weekly on spend, cost per lead and lead quality
- Work with our marketing and creative team to brief and tune content for each funnel stage
- Hand qualified leads to our Business Development team and use their feedback to sharpen targeting
Requirements:
- At least 2 years hands-on running paid campaigns on Google Ads and Meta, with results you can show
- Experience planning full-funnel campaigns, including retargeting
- Able to build and edit landing pages yourself in a no-code builder such as Webflow, Framer, Unbounce or WordPress
- Comfortable setting up conversion tracking with GA4, Google Tag Manager and Meta Pixel
- Makes decisions from data: cost per lead, conversion rate and lead quality
- Bonus: B2B lead generation for agencies, events, advertising, SaaS or tech, and LinkedIn Ads experience
Why Join Us:
- Build your career at a Malaysia Digital (MD) status company, recognised by MDEC
- Ad accounts and campaign structures already in place to build on
- A deep bank of project content from years of live events to build campaigns around
- Direct access to our in-house creative team
We want someone who looks at a successful project and asks: “How can we turn this into the next 10 conversations?”