Explore Our Solutions for Smarter Brand Experiences
We’ve rebuilt our website to better reflect who we are and where we’re headed. From our roots as a photobooth pioneer to a leader in interactive event activities across Malaysia and Singapore, Instamedia’s new website is designed to show what’s possible with the right technology, strategy, and creativity.
1. IMX Bespoke™: Custom Experiential Solution
IMX Bespoke™ is for brands with big ideas. Whether it’s sensor-triggered booths, 3D VFX, or physical and digital builds, our team handles concept, tech, fabrication, and launch, end to end.
We offer fully custom solutions, and all of our projects are built in-house. From conceptualisation to execution, you’re working directly with the team who makes it happen. Best for large-scale or one-of-a-kind brand experiences.
Explore IMX Bespoke™
Key Features
• Consultation and ideation
• 2D & 3D assets creations
• Branded interface design
• Custom software and structure fabrication
• Physical-digital integration
• High-end visual effects
• Fully managed build and deployment
Gartner reports gamification remains a top strategy for increasing engagement in marketing tech. (Gartner, 2024)
IMX Bespoke™ turns that insight into memorable real-world experiences.
2. IMX Engine™: Interactive Solutions
IMX Engine™ powers Instamedia’s brand tech, like quizzes, games, and interactive installations. Everything is fully customized, built in-house, and designed to scale. Ideal for brand activations that require rich interaction, smart logic, and premium UI.
It also serves as an All-In-One Audience Engagement Platform, designed to integrate multiple touchpoints into one smooth experience, from interactive screens to backend APIs, CRM sync, and analytics dashboards.
Explore IMX Engine™
Key Features
• Custom-built interfaces and content flows
• Supports quiz logic, AR layers, and advanced interactions
• Motion graphics, sound, and scoring
• Flexible user journeys and game mechanics
• CRM integration and multi-channel analytics
According to Accenture, interactive experiences will evolve into adaptive, intelligent platforms that dynamically respond to user needs. (Accenture, 2024) That’s exactly how we’ve built the IMX Engine.
3. IN:FRAME™: Photo & Video Solutions
IN:Frame™ is a branded photobooth experience designed for speed and shareability. Guests scan a QR code, capture content, add your branding, and share it instantly, no app needed. Perfect for roadshows, launches, and exhibitions where fast engagement and lead capture matter.
Our latest update also brings AI capabilities, allowing guests to generate content using artificial intelligence for even more personalized experiences.
Explore IN:Frame™
Key Features
• Branded photo and video capture
• AI-generated photo options
• Custom overlays and filters
• Instant social sharing
• CRM-ready data capture
• Scalable across locations
As McKinsey highlights, the future of brand events lies in flexible formats that blend digital ease with human connection. (McKinsey, 2023)
IMX Engine™ in Practice
Two recent builds show the range IMX Engine™ covers. For Leica's 100th anniversary, it powered an interactive quiz that turned brand history into a guided, on-site format for guests to work through in person. For JD Sports, the same engine powered a pickleball smart sensor wall game, pairing physical paddle play with sensor-triggered targets and real-time digital scoring for players and spectators alike.
Quiz logic on one end, sensor-driven gameplay on the other: that range is what lets IMX Engine™ move between very different formats, a knowledge-based activation and a physical sports activation, without starting from scratch on each build. Both sit in the project hub linked below, alongside the other formats IMX Engine™ has been built for.
Projects That Speak for Themselves
Looking for proof? Our updated project hub lets you explore real campaigns by type, industry, and interaction style. You will find metrics like prints, reach, and activations.
From custom AR vending machines to multilingual gamified quizzes, we’ve built it, branded it, and delivered results.
Explore all projects here.
Designed for Real World Impact
Whether you’re planning your next campaign in Singapore or Malaysia, the new site is built to serve marketers, creatives, and event management companies who want more than just a booth.
With gamification, AR games, and interactive content, we turn interactions into action on site on screen and on brand.
Experience the new site.
References
- McKinsey & Company. (2023). The future of events: Virtual and in-person. McKinsey & Company.
- Accenture. (2024). The future of interactive experiences. Accenture.
- Gartner. (2024). Gamification trends in marketing technology. Gartner.
- Instamedia Case Study. (2025).
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