The JD Maxxin’95 Bodega concept for Nike Air Max Day featured a custom high-angle phone booth photobooth designed to capture bold, dynamic overhead shots with a strong street-culture aesthetic. Guests step into a phone booth-inspired setup, strike a pose, and receive instant receipt-style prints for a unique collectible keepsake experience. Each output includes a barcode for quick digital access, allowing users to scan and retrieve their photos instantly, extending engagement beyond the physical activation and amplifying JD Sports’ campaign presence throughout Nike Air Max Day.
Black-and-white street-style ticket output with authentic transaction-style design.
Extends Nike Air Max Day storytelling through physical plus digital touchpoints.
Photos printed immediately on narrow, ticket-like paper.
Captures dynamic overhead shots for a bold, editorial look.
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