The Sandoz MIH Healthcare Exhibition 2025, an interactive digital panel game was developed to engage visitors and encourage repeat participation. Visitors registered on the panel, navigated obstacle challenges, and scored points through a tiered reward system, while a live dashboard captured real-time engagement and performance data blending play, brand identity, and actionable insights into one memorable exhibition experience.
Fully customized to Sandoz’s brand identity, enhancing visitor experience and brand recall.
Collects meaningful interaction data such as participation patterns and player behavior for follow-ups or CRM integration.Collects meaningful interaction data such as participation patterns and player behavior for follow-ups or CRM integration.
Adaptable to any venue size, crowd level, or future event, making it easy to replicate or expand the activation.
Structured digital gameplay requiring visitors to complete challenges and obstacle stations.
📘 Project Quick Summary
Sandoz's MIH Healthcare Exhibition 2025 featured Instamedia's custom interactive digital panel game: a gamified booth activation engineered to drive registration, repeat play and real-time engagement analytics across a 3-day pharmaceutical exhibition. Built on IMX Engine™, the activation combined obstacle-based gameplay, tiered rewards and a live engagement dashboard, delivering 193 individual healthcare-professional experiences while capturing actionable behavioural data Sandoz could feed straight into CRM and post-event follow-up.
The Sandoz Healthcare Exhibition Activation is a custom interactive digital panel game: a healthcare exhibition activation (also referred to as a pharmaceutical event booth, medical conference photobooth, pharma roadshow centrepiece, or medical exhibition technology installation) where visitors register on a touchscreen panel, navigate a series of branded obstacle challenges, and earn points through a tiered reward system. Built by Instamedia on IMX Engine™ for the Sandoz MIH Healthcare Exhibition 2025, the activation combined gamified gameplay, on-screen branded visuals, and a live operator dashboard that captured engagement metrics in real time. Every interaction: registration, challenge completion, score, replay rate, feeds directly into post-event analytics and CRM integration, giving Sandoz the kind of structured visitor data that a static brochure booth or generic healthcare brand activation simply cannot deliver. The format is ideally suited to medical conferences, pharma roadshows, hospital launch events and healthcare brand activations where engagement quality matters more than vanity footfall."}}]}]}
🏥 Sandoz MIH Healthcare Exhibition 2025, Malaysia
Sandoz's flagship pharmaceutical exhibition for the Malaysian healthcare community, engaging clinicians, hospital procurement leads and pharmacy partners. The interactive digital panel activation was positioned as the booth's engagement centrepiece, driving structured visitor data capture and repeat play across a 3-day medical exhibition programme.
A healthcare exhibition activation is a purpose-built interactive experience designed for medical conferences, pharmaceutical trade shows, hospital launch events and pharma roadshows. Unlike a static brochure booth or pull-up-banner stand, a healthcare exhibition activation uses gamified gameplay, digital touchscreens, on-brand visuals and live engagement analytics to convert passive booth visits into structured data: registration, dwell time, challenge completion, score, and replay intent. For Sandoz MIH 2025, Instamedia built a custom digital panel game on IMX Engine™ that engaged 193 healthcare professionals over 3 days while capturing every interaction as a CRM-ready data point Sandoz could action after the event.
The interactive digital panel game runs as a three-stage experience on IMX Engine™. Stage one is registration: the visitor signs in on a branded touchscreen, with form fields configured per the client's lead-capture brief. Stage two is gameplay: the visitor navigates a series of obstacle challenges directly on the panel, scoring points through correct sequencing, speed and challenge completion. Stage three is rewards and reporting: the visitor's score is recorded, a tiered reward is unlocked, and the operator dashboard captures the full engagement record in real time. For Sandoz, this structure produced 193 fully attributable healthcare-professional engagements across the 3-day exhibition.
Yes, every IMX Engine™ activation is built from the ground up around the client's brand identity, campaign objectives and compliance requirements. For Sandoz MIH 2025, Instamedia produced custom visual design aligned to Sandoz's pharmaceutical brand guidelines, bespoke gameplay logic matched to the campaign narrative, tailored registration fields for healthcare lead capture, and a live dashboard configured to surface the metrics Sandoz's marketing team needed in real time. The platform supports any visual direction, any registration logic, any reward structure and any post-event data integration, including connection to hospital CRM systems, pharma sales platforms and standard healthcare marketing tools."}}]}]}
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