The ULTIMUNE Immersive Journey: Lisa Pop-Up at Sunway Pyramid features an interactive photobooth activation that blends beauty storytelling with a premium, celebrity-inspired experience. Guests step into a curated environment to capture photos alongside Lisa by selecting two poses from three exclusive preset options, available in both landscape and portrait formats, creating a dynamic and personalised photo moment. Throughout the experience, visitors engage with the brand in a visually immersive way while exploring different styles and expressions. Each final photo is produced as a high-quality keepsake, with digital access for easy sharing, transforming the photobooth into a modern, social-first and highly engaging brand activation.
Strong fusion of product storytelling with celebrity appeal for deeper impact.
Every session feels tailored through pose selection and format choice.
Discover the ULTIMUNE serum through a sensorial, multi-touchpoint journey.
Smooth, guided flow from interaction to capture to print.
📘 Project Quick Summary
Shiseido's ULTIMUNE Immersive Journey at Sunway Pyramid featured Instamedia's Idol Photobooth — a celebrity-inspired pop-up activation where guests posed alongside virtual K-pop superstar Lisa in three exclusive preset poses. Built on IN:FRAME™ Instabooth 2.0, the activation fused beauty storytelling with celebrity appeal across a 7-day pop-up.
A celebrity-collaboration pop-up photo activation where guests pose alongside K-pop superstar Lisa in pre-set exclusive poses. Built on IN:FRAME™ Instabooth 2.0 with three exclusive Lisa poses, branded ULTIMUNE serum visual storytelling, and instant premium print delivery.
💄 ULTIMUNE Immersive Journey × Lisa Pop-Up, Sunway Pyramid, Malaysia
Shiseido's flagship ULTIMUNE serum activation hosted as a 7-day immersive pop-up at Sunway Pyramid.
A celebrity-collaboration photo activation where guests pose alongside a celebrity figure in pre-set exclusive poses for premium take-home photo keepsakes. For Shiseido Ultimune at Sunway Pyramid, Instamedia's Idol Photobooth gave guests three exclusive Lisa poses across a 7-day pop-up — producing 501 premium prints.
The booth uses pre-shot celebrity asset integration combined with live guest capture. Lisa's three exclusive poses were professionally photographed in advance and layered into the IN:FRAME™ composite engine. The booth flow: guest selects format, selects Lisa pose, poses on-camera, and the system composites Lisa and guest seamlessly into a single premium print delivered instantly.
Yes. Instamedia builds celebrity photo booths for any K-pop, international music, or local celebrity partnership where the brand has secured celebrity rights and pre-shot asset access. Custom builds typically take 3-5 weeks.
Beauty consumers value emotional connection to product narratives, and K-pop celebrities deliver instant emotional resonance with target demographics. For Shiseido's ULTIMUNE launch, the Lisa co-pose mechanic delivered 501 printed photos across 7 days.
Instant. Each guest receives their premium print within 15-20 seconds of completing the photo capture. The IN:FRAME™ composite engine processes the celebrity-plus-guest merge on cloud-side rendering.
Yes. The celebrity element creates immediate stopping power, the pose-selection-plus-photo mechanic creates 3-5 minutes of dwell time per guest, and the printed photo doubles as a social-media-shareable brand asset.
Each premium print includes a unique QR code linking to a digital download. Guests scan, receive the digital photo, and share to Instagram, TikTok, WhatsApp, or LinkedIn. Both Shiseido ULTIMUNE branding and Lisa attribution are baked into the digital file metadata.
Yes. Instamedia operates the celebrity Idol Photobooth across Malaysia (KL, Selangor, JB, Penang) and Singapore. Pricing starts from RM 22,000.
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