XPENG Immersive AI Activation for the Future of Mobility

The XPENG Instabox AI photo booth is a compact AI photobooth built by Instamedia that ran at the Kuala Lumpur International Mobility Show 2026 (KLIMS). Guests picked an outfit style, then an XPENG vehicle type from the brand's lineup, and Instamedia's in-house IN:FRAME AI pipeline generated a personalised futuristic portrait of the guest with their chosen car and setting in seconds.

Each guest works through two selection steps on the Instabox touchscreen: first an outfit style, then a vehicle type from XPENG's lineup. Once both choices are confirmed, the IN:FRAME AI pipeline composites the selections into a single hyper-real portrait, placing the guest in their chosen outfit alongside their chosen XPENG vehicle and setting.

The Instabox generates each personalised AI photo in seconds. This kept the queue moving throughout the 11-day KLIMS 2026 show, letting guests select their outfit and vehicle, receive their AI-generated portrait, and print or download it via QR code without a long wait.

Yes. The outfit-and-vehicle selection flow on the Instabox was engineered specifically for XPENG's KLIMS 2026 activation, built on Instamedia's in-house IN:FRAME AI pipeline. The same pipeline can be reconfigured for other automotive brands by swapping in a different vehicle lineup, adjusting the outfit style options, and rebuilding the guest flow around the new brand's launch or show.

The XPENG Instabox activation produced 751 printed photos across the 11-day Kuala Lumpur International Mobility Show 2026. Every guest interaction was tracked through Instamedia's live dashboard, giving XPENG measurable engagement data across the full run of the show.

Yes. Instamedia operates the Instabox AI photobooth and the IN:FRAME AI pipeline behind it across Malaysia and Singapore, with an experienced crew on-site throughout each activation for full technical support. The customisation flow, such as XPENG's outfit-and-vehicle selection, is rebuilt for each client's brand and event.

Most AI photo booths apply a single filter or backdrop swap. The Instabox's guest-driven flow for XPENG asked each guest to make two sequential choices, an outfit style and then a vehicle type, before the IN:FRAME AI pipeline generated the portrait. This depth of on-booth customisation, built entirely in-house, is engineered per activation rather than pulled from a fixed filter set.

Every guest interaction on the Instabox was tracked through Instamedia's live dashboard for the full duration of KLIMS 2026. This gave XPENG measurable engagement data, including the 751 printed photos produced across the 11-day show, rather than a single post-event print count.