At Mitsui Outlet Park KLIA Sepang, Instamedia deployed a fully enclosed Instabooth 2.0 across the entire 15-day Chinese New Year campaign period. Guests selected a traditional CNY greeting and wrote it out using a realistic digital brushstroke simulation — their calligraphy was then composited with their photo and produced as a premium oversized 6R print on the spot. A live analytics dashboard ran throughout the campaign, giving Mitsui real-time visibility into engagement volume, peak traffic hours, and guest data collection — turning a cultural activation into a measurable brand asset.
Realistic brushstroke physics let guests write traditional CNY greetings on-screen, making every output feel personal and culturally authentic.
Guest photo and handwritten calligraphy are seamlessly merged into a single festive branded output, unique to every participant.
Oversized 6R format prints deliver a high-quality, tangible keepsake that stands out from standard booth outputs
Instant digital copy delivered via QR scan no email or manual links required.
📘 Project Quick Summary
Mitsui Outlet Park KLIA Sepang's Chinese New Year campaign featured Instamedia's fully enclosed Instabooth 2.0 — a digital calligraphy photobooth where guests selected a traditional CNY greeting, wrote it in realistic digital brushstroke, and walked away with an oversized premium 6R print. Built end-to-end on IN:FRAME™ × IMX Engine™, the activation ran for the full 15-day CNY campaign, captured 679 photos, and fed Mitsui a live analytics dashboard tracking engagement volume, peak traffic hours, and qualified guest data — turning a cultural moment into a measurable retail intelligence asset.
The Mitsui CNY Digital Calligraphy Photobooth is an interactive cultural retail activation (also called a digital calligraphy booth, AI calligraphy photobooth, CNY brushstroke booth, interactive calligraphy activation, or premium 6R photo booth) where guests select a traditional Chinese New Year greeting, write it out on-screen with realistic brushstroke physics, and receive an oversized 6R photo print that composites their calligraphy with their portrait. Built by Instamedia entirely in-house on IN:FRAME™ × IMX Engine™ inside a fully enclosed Instabooth 2.0 structure for Mitsui Outlet Park KLIA Sepang, the activation paired cultural authenticity with retail-grade data capture: a live analytics dashboard ran for the full 15-day campaign, surfacing engagement volume, peak traffic hours, and a qualified guest data list. Ideal for outlet malls, premium retail centres, and seasonal cultural festivals where the brand wants more than a photo booth — it wants a measurable brand asset.
🏮 Mitsui Outlet Park KLIA Sepang, Malaysia
Mitsui Outlet Park KLIA Sepang's Chinese New Year 2026 retail campaign at Malaysia's premier airport outlet shopping destination. The fully enclosed Instabooth 2.0 with digital calligraphy was positioned as the headline cultural activation, engaging local shoppers, regional tourists, and KLIA transit passengers across the full 15-day CNY campaign window.
A digital calligraphy photobooth is an interactive activation where guests select a traditional greeting (CNY, Raya, Deepavali, or any cultural phrase), write it out on-screen using realistic digital brushstroke simulation, and receive a printed photo that composites their handwritten calligraphy with their portrait. Unlike a static photo booth, the digital calligraphy format invites every guest to create something unique. For Mitsui Outlet Park KLIA's CNY 2026 campaign, Instamedia delivered 679 premium 6R calligraphy prints across 15 days inside a fully enclosed Instabooth 2.0 structure — each output uniquely co-created by the guest.
The brushstroke simulation runs on a custom-built physics engine inside IN:FRAME™ × IMX Engine™. As the guest writes on the touchscreen, the system models ink flow, pressure response, and stroke gradient in real time — replicating the look and feel of a traditional Chinese calligraphy brush on rice paper. The output composites instantly with the guest's photo and a branded festive layout. For Mitsui CNY 2026, every one of the 679 prints carried authentic-looking handwritten calligraphy, not template typography, giving each guest a one-of-one cultural keepsake.
Yes — the calligraphy photobooth is fully customisable per campaign brief. For Mitsui Outlet Park KLIA CNY 2026, Instamedia designed the entire experience from scratch: custom CNY greeting library, festive 6R print layout with Mitsui branding, custom enclosed Instabooth 2.0 structure, and theme-matched UI. The IN:FRAME™ × IMX Engine™ platform supports any cultural festival: CNY, Raya, Deepavali, Christmas, Mid-Autumn, or bespoke brand campaigns. Custom calligraphy booth builds typically run 3-4 weeks from brief to activation — perfect for premium retail centres, outlet malls, and seasonal cultural campaigns.
6R prints (roughly 6 × 8 inches) are nearly double the surface area of a standard 4R booth photo — giving the calligraphy room to breathe and the final composite a tangible, high-quality keepsake feel. For Mitsui Outlet Park KLIA's premium-retail audience, the upgraded format mattered: shoppers came away with an oversized output that felt closer to a printed photograph than a typical photo booth strip. Across the 15-day CNY campaign, every one of the 679 captured photos printed in premium 6R format, reinforcing Mitsui's premium outlet positioning.
Each photo is captured, composited with the guest's handwritten calligraphy, and printed on premium 6R photo paper within seconds — fast enough to sustain continuous engagement across the 15-day Mitsui CNY 2026 campaign. The fully enclosed Instabooth 2.0 hardware is engineered for retail throughput, with high-volume thermal photo printers and an in-house render pipeline that processes calligraphy compositing in real time. The booth delivered 679 prints across the campaign with no queue backup, even during weekend traffic peaks.
Every Mitsui CNY print carried a QR code that opened the digital version on any smartphone — no app, no email signup, no friction. Guests scanned, downloaded the full-resolution file, and posted directly to Xiaohongshu, WeChat, Instagram, or WhatsApp within seconds. For Mitsui Outlet Park KLIA's CNY 2026 campaign, this dual-format approach captured the cultural moment in both a physical keepsake (the premium 6R print guests took home) and a digital social asset, multiplying organic reach across festive social channels far beyond the 679 guests who physically stepped into the booth.
Yes — premium outlet malls and retail centres are exactly the right fit. The fully enclosed Instabooth 2.0 structure delivers a contained, photographable moment that doesn't disrupt mall floor flow, while the premium 6R format and authentic calligraphy compositing align with premium-retail brand standards. Instamedia has delivered cultural activations for Mitsui Outlet Park KLIA (CNY 2026), and similar premium retail brands — proving the format works for outlet mall seasonal campaigns, premium retail centre activations, and brand-led cultural festival programmes.
Yes. Instamedia builds and operates digital calligraphy photobooths across Malaysia (KL, Selangor, Johor Bahru, Penang) and Singapore. Our team handles end-to-end delivery: custom calligraphy library development, fully enclosed Instabooth 2.0 fabrication, branded UI design, premium 6R print supply, on-site operators, and live analytics dashboards. We've delivered the format for Mitsui Outlet Park KLIA CNY 2026 and can adapt it for Raya, Deepavali, Mid-Autumn, and Christmas campaigns. Pricing for a custom calligraphy activation starts from RM 22,000 depending on enclosure design, print volume, and campaign length. Multi-day mall and outlet rollout packages available.
Planning a Festive Retail Campaign or Outlet Mall Activation?
Powered by IN:FRAME™ × IMX Engine™ inside a fully enclosed Instabooth 2.0. Custom-branded digital calligraphy photobooth with realistic brushstroke physics, premium 6R prints, and live analytics. Perfect for CNY, Raya, Deepavali, Mid-Autumn, and any premium retail seasonal campaign.
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