At S&W Restaurant in Suria KLCC, Instamedia built a custom app for Samsung's Watch Party, running on the brand's new Galaxy Z Fold8 phone. Guests designed their own postcard directly in the app, styled to the evening's palette, before it printed out at A6 size to take home. Powered by IN:FRAME™, the activation gave VIP guests a personalised keepsake from a single evening at the launch.
Guests designed their own postcard directly inside a custom app built for Samsung's Galaxy Z Fold8, styled to the watch party's palette.
Each finished design printed out at A6 size on the spot, giving VIP guests a physical keepsake to take from the evening.
Custom touchscreen app styled to match Samsung's premium event aesthetic and colour palette for the evening.
Live dashboard tracked hourly engagement and attendee interaction trends across the single evening at S&W Restaurant.
📘 Project Quick Summary
At S&W Restaurant in Suria KLCC, Kuala Lumpur, Instamedia built a custom postcard app for Samsung's evening watch party in Malaysia, a small-audience corporate event activation designed for an intimate dining setting rather than a high-traffic mall or hall. Running on Samsung's new Galaxy Z Fold8 phone, the app let VIP guests design their own postcard on screen, styled to the evening's colour palette, before it printed out at A6 size to take home. The custom touchscreen interface matched Samsung's premium event aesthetic for the night.
A custom postcard app is a personalised design experience guests use to build their own postcard on screen, rather than posing for a single templated shot. For Samsung's watch party at S&W Restaurant in Suria KLCC, Instamedia built the app to run on Samsung's new Galaxy Z Fold8 phone, letting VIP guests style their postcard to the evening's colour palette before it printed out at A6 size to take home. The touchscreen interface was designed to match Samsung's premium event aesthetic for the night, and the format suited the intimate, invite-only dining setting rather than a high-traffic hall. Instamedia's on-site crew ran the app and the printing throughout the single evening at the watch party.
📺 Samsung Watch Party, S&W Restaurant Suria KLCC, Kuala Lumpur
S&W Restaurant sits inside Suria KLCC in Kuala Lumpur, a dining venue rather than an open event hall, which shaped the activation itself. Instamedia built a custom app suited to a seated, VIP watch party rather than a high-traffic walk-through crowd, letting guests design their own postcard on screen before it printed out at A6 size. That compact, app-based format let guests collect a physical keepsake from the table, keeping the evening's intimate, invite-only atmosphere intact.
Guests stepped up to a custom touchscreen app, styled to Samsung's event colour palette, and designed their own postcard on screen for the watch party. The app ran on Samsung's new Galaxy Z Fold8 phone, and once a guest finished their design, it printed out at A6 size to take home, running on Instamedia's IN:FRAME platform for the full evening.
Guests at S&W Restaurant in Suria KLCC used the custom app on Samsung's Galaxy Z Fold8 phone to design their own postcard, then collected an A6 print of their design before returning to the watch party. The app-based format meant no separate photo station or long print queue to join.
Over the single evening at S&W Restaurant in Suria KLCC, guests used the custom app to design and print their own postcards to take home. As a small, invite-only VIP watch party rather than a public roadshow, the activation was built around an intimate guest list, not high-traffic footfall. Instamedia tracked engagement through the evening on the app's live dashboard rather than a single post-event count.
A custom postcard app lets guests design their own postcard on screen, rather than posing for one fixed template, before it prints out as a physical keepsake. For Samsung's watch party, Instamedia built the app to run on the brand's new Galaxy Z Fold8 phone, with each finished design printing out at A6 size so guests left with something to take home from the evening.
A format sized to the room and the guest list, not a high-throughput setup built for a mall or hall. For Samsung's watch party in Malaysia, Instamedia built a compact, app-based postcard experience suited to a dining venue, with each design printed at A6 so guests could collect their keepsake from the table.
Yes. At Samsung's watch party, guests designed their own postcard on screen in a custom app, then the finished design printed out at A6 size on-site, so guests left with a physical keepsake rather than a screen alone. Instamedia builds the app, the print output, or both, depending on the venue and what the brief calls for.
Yes. For Samsung's watch party, the app's interface and postcard design options were styled to match the brand's own event colour palette for that evening, built specifically for the VIP guest list rather than reused from another event. Instamedia designs the interface and output for each activation in-house around the client's branding, so the same approach scales to a smaller or larger corporate guest list.
Yes. Instamedia builds and operates its own app-based and photo booth formats in-house on the IN:FRAME platform and delivers activations across Malaysia and Singapore, with on-site crew running the app and printing for the full event, whether it is a small VIP gathering like Samsung's watch party or a larger corporate function. Share your venue, guest count and date for a proposal suited to your corporate event.
Planning an exclusive corporate or VIP event?
Instamedia builds and runs its own app-based and photo booth formats in-house on the IN:FRAME platform, scaled to your venue and guest list. On-site crew handle setup and operation across Malaysia and Singapore. Share your brief for a proposal.
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